Location
London – Television Centre

Hours
Full-time

Salary
£28,000 - £32,000 per year plus £5,441 London Weighting depending on relevant skills, knowledge and experience

About the Role
As an Audience Insight Executive, Scripted and Kids and Family, you will support insight delivery across a variety of genres including Dramas (such as Eastenders and Casualty), Comedy (including Here We Go, Ghosts, Ann Droid), and Kids and Family titles like Bluey, Crookhaven, and Hey Duggee. You will analyse audience and market data and translate it into compelling stories that influence creative and commercial decisions. Working collaboratively with diverse teams, you will develop expertise in audience and buyer behaviour and enhance your analytical skills in a supportive, insight-driven environment that values curiosity, clarity, and impact.

This role offers an exciting opportunity to gain experience across multiple strands of media research, from ratings and programme-specific support impacting production, to global trend analysis focused on audience interests and industry developments. You will be part of a culture that encourages curiosity, creativity, and continuous learning, with exceptional development opportunities and the chance to influence how audiences connect with content.

Your Key Responsibilities and Impact
- Support insight delivery by working with outsourced agencies to respond to stakeholder requests
- Assist the Insight Manager and Senior Insight Executive in designing, analysing, and delivering research and insight projects
- Conduct desk research on industry trends, competitor strategies, audience behaviours, and global market developments
- Interpret ratings data from BARB and Nielsen, analyse quantitative and qualitative survey results, and become familiar with commissioning and social listening data sources
- Communicate findings by turning complex data into clear, compelling, and visually engaging insights for high-profile internal stakeholders
- Collaborate with various departments to ensure insights are integrated into strategic decisions across development, commissioning, marketing, and distribution

Experience
- Experience supporting market research, consumer insights, or audience research within client-side or agency environments, preferably in media or TV
- Use of both qualitative and quantitative research techniques
- Exposure to data tools such as TechEdge, YouGov, Nielsen, Ampere, or similar
- Strong data analytics skills with the ability to analyse basic data accurately to answer business questions
- Experience extracting key insights from data and building basic presentations
- Ability to present to known stakeholders and build relationships to deliver insights and reporting
- Timely and helpful response to stakeholder requests
- Great attention to detail, organisation, and time management skills
- Proficiency in Microsoft Excel, PowerPoint, and Word with familiarity using AI tools

About you
- Confident communicator of insights both in writing and presentations
- Curious mindset with a desire to understand audiences, cultures, and global media trends
- Familiarity with Tableau is desirable
- Interest and experience in using AI to deliver data and results is a plus

Qualifications
No specific qualifications required; a combination of relevant experience, transferable skills, and a proactive attitude is encouraged