Location
London

Hours
Full Time

Salary
Up to £43,000

About the Role
At Immediate Media Co, we are home to some of the UK's most loved consumer brands including Radio Times, Good Food, Gardeners’ World and History Extra. Our trusted, quality content reaches millions across digital, print, video, podcasts, apps and live events. We inspire audiences to deepen their knowledge, skills and passions to enjoy more of what life has to offer.

We are seeking a highly organised and collaborative Brand Campaign Manager to join the Gardeners’ World team. Reporting to the Brand Growth Lead, you will support the delivery of integrated B2C brand marketing activity, playing a key role in multi-channel campaigns, audience growth initiatives, brand consistency, and identifying opportunities to increase engagement and commercial performance.

The ideal candidate is confident working cross-functionally, able to make informed decisions, and comfortable managing multiple stakeholders and priorities in a fast-paced, content-led environment.

Key responsibilities include:
- Supporting delivery of integrated multi-channel marketing campaigns from briefing through to post-campaign analysis, managing timelines, content creation, budgets, approvals and reporting.
- Leading and supporting key brand initiatives including the Gardeners’ World 2-for-1 campaign and wider audience engagement activities.
- Acting as a brand guardian to ensure consistency of messaging, tone of voice and brand representation across all touchpoints.
- Collaborating with editorial, acquisition, commercial, design, social, CRM, events and digital teams to deliver joined-up campaigns.
- Supporting campaign optimisation through performance reporting, insight analysis and data-led recommendations.
- Monitoring audience trends, competitor activity and market insights to identify opportunities for growth and engagement.
- Contributing ideas to support brand growth outside seasonal peaks through partnerships, campaigns and new audience opportunities.
- Working closely with Gardeners’ World Live events teams to ensure consistent brand representation across on-site activations and promotional materials.

Experience
- Experience in brand marketing and campaign management.
- Demonstrable experience delivering multi-channel marketing campaigns.
- Experience supporting and delivering brand partnerships.
- Experience working collaboratively across multiple stakeholders and teams.

About you
- Strong organisational and project management skills with excellent attention to detail.
- Strong written and verbal communication skills.
- Analytical mindset with the ability to interpret campaign performance and audience insights.
- Commercial awareness and understanding of audience engagement.
- Understanding of digital marketing channels including CRM, social media, email marketing and content marketing.
- Ability to nurture and maintain strong working relationships.
- Proactive and solutions oriented.
- Highly organised and adaptable.
- Collaborative and confident managing stakeholders.
- Comfortable working in a fast-paced environment with multiple priorities.
- Enthusiastic, curious and keen to contribute ideas and recommendations.

Qualifications
No specific qualifications required; however, relevant marketing or communications qualifications would be advantageous.