Location
London

Hours
Full Time

Salary
£29,500 per annum

About the Role
Immediate Media Co is home to some of the UK’s most loved consumer brands including Radio Times, Good Food and BBC Gardeners World magazine. Our trusted, quality content reaches millions across digital, print, video, podcasts, apps and live events. Immediate Live is the UK’s leading consumer events company, creating inspiring events across gardening, dance, craft and contemporary art that connect highly engaged communities both digitally and live.

We are seeking a highly organised, enthusiastic and resilient Sales Executive to join our Craft portfolio team. This portfolio includes five market-leading events: The Festival of Quilts (Birmingham), Knit + Stitch (London, Harrogate, Northern Ireland) and The Stitch Festival (London). You will be part of a fun, hard-working team committed to making these events the best in the market.

Reporting to the Sales Development Manager and Head of Sales, you will work closely with sales, sponsorship, marketing and operations teams to support revenue generation and client delivery. Your responsibilities will include managing stand bookings, lead generation, sales administration and exhibitor relationships, with a strong focus on outbound activity to support stand sales.

Key duties include:
- Selling stand space and digital products across events to meet revenue targets and KPIs
- Making a high volume of outbound calls (minimum 50 per week) focusing on new business development
- Managing client relationships from initial contact through event delivery
- Generating and managing your own sales pipeline with accuracy and accountability
- Maintaining accurate forecasting and CRM data (Salesforce)
- Supporting event delivery including onsite activity and rebook campaigns
- Collaborating with multiple internal teams to ensure seamless exhibitor experience
- Attending competitor and industry events as agreed to generate leads and insights

Experience
Demonstrable success in, or understanding of, a sales or target-driven role. Experience in consumer events, exhibitions, or media sales is desirable. Market and industry knowledge relevant to live events is an advantage.

About you
Excellent written and verbal communication skills with strong interpersonal and listening abilities. Effective negotiation and objection-handling skills. Highly organised with excellent time management. Comfortable with high-volume outreach and proactive sales activity. Self-motivated, resilient and results-driven. Natural relationship builder and networker. Ambitious with a strong desire to learn and develop. Curious and proactive in identifying opportunities. Collaborative team player. Passionate about events and live experiences.

Qualifications
No specific qualifications required; a positive attitude, enthusiasm for sales and live events, and a commitment to personal development are essential.