Location
Chicago, IL or London - Onsite

Hours
Full Time

Salary
Negotiable

About the Role
The Mars corporate brand is on a journey to elevate its reputation by growing brand awareness and building trust through storytelling. Global Corporate Affairs is seeking to step-change reputational impact through stronger insights, data, and analytics foundations, accelerated by the application and adoption of AI. This is the first dedicated internal role with this priority and focus, reporting to the Corporate Brand and Purpose VP while serving needs across Corporate Affairs pillars including brand, external communications, internal communications, and public affairs. The AI capabilities aspect will serve as a Center of Excellence (CoE) within the Corporate Affairs global function, collaborating closely with the Corporate Affairs capabilities sponsor and Data Technology teams.

Key responsibilities include:
- Developing target audience profiles across the Mars corporate brand stakeholder ecosystem, including Consumers, Associates, Government/Policy Makers, and Media/Industry Influencers; creating audience definitions and illuminating insights, needs, and opportunities.
- Establishing a quantitative framework to evaluate trust across stakeholders and a model to assess reputational impact attribution; providing ongoing brand reputation updates to senior leadership.
- Partnering with the Corporate Affairs team to define and execute an annual consumer learning plan for foundational knowledge and key campaigns, managing a budget under $500K.
- Identifying opportunities to accelerate and adopt AI tools and workflows to drive data and analytics innovation, efficiencies, and cost savings.
- Serving as the AI CoE for global Corporate Affairs by identifying AI opportunities, building AI capabilities and upskilling within the CA community, driving adoption of AI tools in communications activities, improving operational efficiency, and advising on AI-enabled solutions supporting CA teams and strategic priorities.

Experience
5-10 years of experience in consumer insights with exposure across a range of FMCG categories and brands. Corporate brand experience is preferred.

About you
You are a strategic thinker with strong analytical skills and a passion for leveraging AI and data to drive brand reputation and trust. You thrive in a collaborative global environment and are comfortable working across multiple Corporate Affairs disciplines. You have excellent communication skills and the ability to influence senior leadership.

Qualifications
Bachelor’s degree (BS/BA) required.