Location
London

Hours
Full Time

Salary
Negotiable

About the Role
As a Planner in Brand & Communications Strategy within Ogilvy Health, you will play a central role in shaping the strategic vision for leading global client accounts across Consumer Health / OTC and Prescription / Pharma. You will partner with multidisciplinary teams, client leads, and world-class creatives to transform complex clinical data, scientific insights, and market trends into clear, inspiring brand strategies and creative briefs.

Key Responsibilities
- Develop global brand frameworks, messaging architectures, and channel strategies targeted at Healthcare Professionals (pharmacists, dentists, oncologists, specialists) and consumers.
- Mine clinical trials, mode-of-action data, and medical literature to uncover compelling strategic "nuggets" that fuel creative work.
- Analyze market dynamics and competitive landscapes to uncover strategic white space—especially in mature categories where product claims are highly competitive.
- Write sharp, inspiring briefs and collaborate constructively with Creative Directors and teams to ensure strategy leads to work that changes behavior.
- Connect rigorous science with human empathy, creating communications that resonate with real-world decision-making for doctors, pharmacists, and patients.

About Ogilvy Health UK
Ogilvy Health UK is made up of healthcare communication specialists across medical education and communications, brain sciences, brand promotion, digital and social, strategic planning, public relations, and creative/design. We foster a culture of creativity and innovation, encouraging trailblazing ideas and rewarding our team.

About WPP
WPP is a trusted growth partner for the world’s leading brands, uniting media intelligence, creativity, production, enterprise solutions, and strategic counsel to help clients navigate change and deliver transformational growth.

How We’ll Support You
Ogilvy celebrates its people fully and enthusiastically. We empower you with the tools and autonomy to succeed, support you with expert colleagues across the network, and provide opportunities to do work you’ll be proud of with teammates you’ll respect. We are committed to diversity, equity, and inclusion, creating an accessible and welcoming environment for all employees and candidates.

Experience
- Experience in brand, communications, or creative strategy within an agency environment (Consumer Health, OTC, Pharma, MedComms, B2B, or general Advertising).
- Exposure to global brand-building frameworks or medical strategy/comms planning.
- Experience or strong interest in either Consumer Health / OTC (expert/pharmacist recommendation strategies and global brand architecture) or Prescription / Rx (messaging strategies around specialized data, clinical trials, and unique modes of action).

About you
- Genuine scientific curiosity and interest in health and science, with the drive to immerse yourself in medical literature and complex subject matter.
- Strong critical thinking, reasoning, and synthesis skills.
- Proactive lateral thinker able to anticipate challenges and see "around the corner" for clients.
- Appreciation for creative strategy and confidence to collaborate closely with creative teams.
- Persuasive and articulate communicator skilled in workshop facilitation and client presentations.

Qualifications
No specific qualifications are listed; however, relevant experience and a strong interest in health and brand strategy are essential.