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Engagement Strategist/Planner

Ogilvy Health UK
Office & Professional
Office & Professional
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Description

Location
London

Hours
Full Time

Salary
Negotiable

About the Role
As an Engagement & Experience Planner, your main focus will be defining how, where, and when we connect with Healthcare Professionals (HCPs) and target audiences across the treatment landscape. This role bridges brand vision and real-world execution. You will create omnichannel engagement strategies, map customer experience journeys, and shape meaningful touchpoints across a balanced portfolio of promotional and medical accounts spanning prescription medicine, specialized therapy areas, and consumer health. This versatile planning role is designed for someone curious, lateral-thinking, and eager to develop their strategic craft within a supportive, high-performing strategy team.

Key Responsibilities
- Support the creation of customer engagement strategies across promotional and medical communications, mapping effective touchpoints for Healthcare Professionals including doctors, specialists, pharmacists, and broader care teams.
- Analyze HCP behaviors, decision-making drivers, and channel preferences to build end-to-end engagement ecosystems.
- Co-design and facilitate strategic client workshops, strategy development sessions, and interactive planning meetings.
- Mine actionable insights from data, research, and behavioral observations to unlock strategic white space and competitive advantage.
- Collaborate closely with strategy leaders across a blend of client accounts (approximately 50/50 split across promotional and medical/scientific streams), adapting seamlessly to different therapeutic areas.
- Contribute research, journey mapping, and engagement thinking to integrated 360° pitches and new business initiatives.

About Ogilvy Health UK
Ogilvy Health UK is made up of healthcare communication specialists across medical education and communications, brain sciences, brand promotion, digital and social, strategic planning, public relations, and creative/design. We encourage a culture of creativity and innovation, challenge the status quo, and recognise and reward our team. Ogilvy, part of WPP, was founded in 1948 by David Ogilvy, who created a culture that deeply respects and cares about its people and clients. Our mission is to inspire people and brands to make an impact and we are committed to attracting, growing, and retaining the best talent in the industry.

Our Commitment
We celebrate our people fully and enthusiastically, empowering you with the tools and autonomy to succeed. We provide support from expert colleagues across the Ogilvy network and opportunities to do work you will be proud of with teammates you will be proud to call colleagues. We are committed to diversity, equity, and inclusion, creating an accessible and welcoming environment where everyone can express their true selves and thrive. Reasonable adjustments are available to support candidates and employees throughout the recruitment process and in the workplace.

Requirements

Experience
- Ideally experience in agency or consulting, in consumer or life sciences, working on experience planning, engagement or omnichannel strategy, media or behavioural strategy.
- Alternatively, experience in life sciences or pharma, or a relevant healthcare background with a keen interest in engagement strategy.
- Neither is mandatory; we value curious, lateral thinkers who can demonstrate their approach to the work.

About You
Curious, lateral-thinking, and eager to develop strategic skills within a collaborative and high-performing team environment. You should be adaptable and comfortable working across different therapeutic areas and client accounts.

Qualifications
No specific qualifications are mandatory. We are most interested in your strategic thinking, creativity, and ability to engage with complex healthcare audiences.

Expiry date: 02/12/2026
Engagement Strategist/Planner
Company:
Ogilvy Health UK
Job Type:
Full-time
Location:
London