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Brand Strategist - Health

Ogilvy UK
Office & Professional
Office & Professional
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Description

Location
London

Hours
Full Time

Salary
Negotiable

About the Role
As a Planner in Brand & Communications Strategy within Ogilvy Health, you will play a central role in shaping the strategic vision for leading global client accounts across Consumer Health / OTC and Prescription / Pharma. You will partner with multidisciplinary teams, client leads, and world-class creatives to transform complex clinical data, scientific insights, and market trends into clear, inspiring brand strategies and creative briefs.

Key Responsibilities:
- Develop global brand frameworks, messaging architectures, and channel strategies targeted at Healthcare Professionals (pharmacists, dentists, oncologists, specialists) and consumers.
- Mine clinical trials, mode-of-action data, and medical literature to uncover compelling strategic "nuggets" that fuel creative work.
- Analyze market dynamics and competitive landscapes to uncover strategic white space, especially in mature categories where product claims are highly competitive.
- Write sharp, inspiring briefs and collaborate constructively with Creative Directors and teams to ensure strategy leads to work that changes behavior.
- Connect rigorous science with human empathy, creating communications that resonate with real-world decision-making for doctors, pharmacists, and patients.

About Ogilvy
Ogilvy, part of WPP, was founded in 1948 by David Ogilvy. Our mission is to inspire people and brands to make an impact. Ogilvy Health UK is made up of healthcare communication specialists across medical education and communications, brain sciences, brand promotion, digital and social, strategic planning, public relations, and creative/design. We foster a culture of creativity, innovation, challenge, and reward.

About WPP
WPP is the trusted growth partner for the world’s leading brands, uniting media intelligence, data solutions, creativity, production, enterprise solutions, and strategic counsel to help clients navigate change and deliver transformational growth.

How We’ll Support You
Ogilvy celebrates its people fully and enthusiastically. We empower you with the tools and autonomy to succeed, supported by expert colleagues across the Ogilvy network. We are committed to attracting and retaining the best diverse talent and fostering an inclusive, welcoming environment where everyone feels they belong. We provide reasonable adjustments throughout the recruitment process and working conditions to support your success.

Requirements

Experience
- Experience in brand, communications, or creative strategy within an agency environment (Consumer Health, OTC, Pharma, MedComms, B2B, or general Advertising).
- Exposure to global brand-building frameworks or medical strategy/comms planning.
- Experience or strong interest in either Consumer Health / OTC (driving expert/pharmacist recommendation strategies and global brand architecture) or Prescription / Rx (crafting messaging strategies around specialized data, clinical trials, and unique modes of action).

About you
- Scientific curiosity with a genuine interest in health and science, and the drive to immerse yourself in medical literature and complex subject matter.
- Strong critical thinking, reasoning, and synthesis skills.
- Proactive and inquisitive lateral thinker, able to anticipate challenges and see "around the corner" for clients.
- Appreciation for creative strategy and confidence to collaborate closely with creative teams.
- Persuasive and articulate communicator, skilled at workshop facilitation and client presentations.

Qualifications
No specific qualifications are stated; however, relevant agency experience and a strong interest in health and science are essential.

Expiry date: 21/11/2026
Brand Strategist - Health
Company:
Ogilvy UK
Job Type:
Full-time
Location:
London