Location
London

Hours
Full Time

Salary
Competitive salary

About the Role
Please note this is a 12-Month Fixed Term Contract. You will be delivering relevant, personalised, and exciting campaigns and communications that M&S customers will grow to love. You could be managing the end-to-end delivery yourself or working closely with the BU marketing teams to deliver incremental value for the business and members, drive behaviour change within the customer base, and create a step change in how we reward our more valuable customers. You will be an adept campaign manager, experienced in collaborating across teams and maintaining a critical path. Comfortable marrying creative thinking with data, you will design communications that continually improve engagement and key metrics.

Key responsibilities include owning the end-to-end delivery of customer communications across instore, emails, banners, and push notifications; working closely with teams to deliver into other channels including onsite, paid and ATL; supporting the development and delivery of the Customer Loyalty Communications strategy to drive growth, personalisation, frequency and engagement; collaborating with marketing, analytics, and data science teams to leverage data-led opportunities, embed test and learn approaches, and analyse post-campaign findings; ensuring all communications align with M&S and Sparks brand standards; optimising campaigns against key performance metrics such as engagement, open rates, click-through rates, offer redemption and opt-outs; embodying a continuous improvement mindset; delivering all activity on time and to budget; monitoring loyalty and communications trends from competitors and other industries to recommend adoption; improving executional efficiency and maintaining positive relationships with delivery partners including data, creative, and development agencies.

Experience
- Campaign Management and Project Management experience
- Retail and Loyalty experience
- CRM experience
- Experience in agency management
- Data literate and numerically literate

About you
Customer centric with a strong commercial mindset. Able to lead and deliver innovative solutions beyond existing practices. Excellent communication, leadership, and talent development skills. Collaborative and proactive in improving processes and outcomes.

Qualifications
Desirable:
- Multichannel marketing experience across digital, media, CRM, and events/PR
- Experience in email and customer journey design and build, ideally using Salesforce Marketing Cloud