Location
Docklands Campus

Hours
Full Time

Salary
£62,443 to £71,685 per annum inclusive of London Weighting

About the Role
At the University of East London, social media is where our students, staff and communities share their stories, connect with audiences and bring UEL to life. We are looking for a Head of Social Media to lead our social strategy and create content that stops the scroll, starts conversations and strengthens our connection with current and future students.

You will lead UEL’s social media strategy across key platforms, shaping a distinctive, audience-led presence through compelling storytelling, video-first content and creator-led campaigns. Working closely with Marketing, PR and teams across the University, you will lead a small creative team, grow engagement and ensure social media plays a strong role in brand building and student recruitment.

What You’ll Be Doing
- Lead UEL’s social media strategy across key platforms
- Create engaging, high-impact content and campaigns
- Grow our use of video, creators and influencer partnerships
- Lead and develop the social media team
- Work closely with Marketing and PR on integrated campaigns
- Use social listening, analytics and insight to improve performance
- Manage online communities and social responses during sensitive or fast-moving situations

Experience
- Proven track record of delivering engaging social content and campaigns
- Excellent knowledge of social platforms, trends and audience behaviour
- Experience leading creative teams
- Strong understanding of paid and organic social
- Confidence working with senior stakeholders
- Strong analytical, communication and community-management skills
- Experience in higher education is desirable but not essential

About You
You will be an experienced social media leader with strong creative instincts and sound strategic judgement. You will be curious, creative and comfortable with change. You will know when to lean into a trend and when to leave it alone, and you will have the confidence to try new ideas while keeping audience needs and brand reputation front of mind.

If you are excited by the opportunity to shape the social voice of an ambitious and diverse university, we would love to hear from you.

Qualifications
Relevant qualifications or equivalent experience in social media, marketing, communications or related fields are preferred but not mandatory.