Location
London, Hybrid (3 days per week in the office)

Hours
Full Time

Salary
Negotiable

About the Role
Flo Health is the world’s #1 health & fitness app focused on female health, with over 500 million downloads and 80 million monthly users. Backed by a $200M investment and valued at $1B in 2024, we are building the next generation of AI-powered, privacy-first, clinically backed digital health solutions. We are seeking an In-App Video Producer to own and drive the creative strategy for Flo’s core user segments, starting with Perimenopause Mode. This role sits at the intersection of product, content, and growth, ensuring all content is relevant, personalized, and grounded in real user needs.

You will translate user needs and product functionality into a cohesive content strategy and lead the end-to-end production of engaging, high-quality video and motion content that enhances the user experience and drives engagement.

Key Responsibilities:
- Own and evolve the creative vision and content strategy for Perimenopause Mode
- Translate user needs, behaviours, and emotional drivers into content directions
- Ensure content supports product goals: clarity, validation, and action
- Analyse product features and identify content opportunities
- Collaborate with Product Managers to embed data and insights into content
- Lead content ideation and production including creative briefs, scriptwriting, and managing internal and external teams
- Ensure high quality, consistency, and brand alignment
- Work with engineers and product teams to build personalised content systems and relevance algorithms
- Plan and deliver content batches aligned with user segments and lifecycle moments
- Use performance data to refine creative strategy and iterate based on user feedback

Collaboration:
You will work closely with Product Managers, Content Creators & Designers, Growth/UA teams, Engineers, and Legal, Medical & Science teams to ensure accuracy, credibility, and impact.

How We Work
We are a mission-led, product-driven team that moves fast, stays focused, and takes ownership from brief to impact. We value craft, purpose, and continuous improvement in a collaborative environment that encourages debate and shared decisions. Commitment, resilience, and drive are essential as we strive to improve health outcomes worldwide.

What You'll Get
- Competitive salary with annual reviews
- Participation in Flo’s performance incentive scheme
- Paid holiday, sick leave, and female health leave
- Enhanced parental leave and pay for maternity, paternity, same-sex, and adoptive parents
- Accelerated professional growth through impactful work and learning support
- Hybrid work model with in-person collaboration
- 5-week fully paid sabbatical at 5-year anniversary
- Flo Premium for friends & family plus additional health, pension, and wellbeing perks

Diversity, Equity and Inclusion
Flo is an equal opportunity employer committed to hiring based on merit and skill. We welcome applicants from all backgrounds, communities, and identities.

Experience
- 4+ years in production, content strategy, digital or social media
- Proven track record producing video, motion, or digital content at scale
- End-to-end practical production skills including camera operation, lighting setup, studio sourcing, props, and talent management
- Experience executing from pre-written scripts or storyboards and taking direction well
- Comfortable operating with minimal crew (solo or 1–2 person setup)
- Background in in-app or in-house video production (not agency or large studio)
- Experience working with sensitive topics such as health, wellness, and body-related content

About You
- Strong creative thinking and storytelling skills, especially in engaging video formats
- Ability to translate user insights into effective content strategy
- Skilled in writing briefs and scripts
- Understanding of content personalisation and user segmentation
- Comfortable working with data and performance metrics
- Deep empathy for users and ability to think from their perspective
- Product mindset seeing content as part of the user experience, not just marketing
- Hands-on, proactive, and comfortable in a fast-moving environment
- Strong collaborator across product, tech, and creative teams

Nice to Have
- Experience in health, wellness, or femtech sectors
- Familiarity with algorithm-driven or personalised content systems
- Knowledge of UA/performance creatives and testing frameworks