Location
London

Hours
Full Time

Salary
Up to £50,000 per annum

About the Role
Immediate Media Co is home to some of the biggest and most loved consumer brands in the UK, including Radio Times, Good Food and BBC Gardeners' World magazine. Our trusted, quality content reaches millions of people a month across digital, print, video, podcasts, apps and live events. We inspire, fuel, encourage and educate audiences to get more from the things they love, whether it's reaching fitness goals, savouring good food, cultivating outdoor spaces, or enjoying the latest TV sensation.

The Paid Social Manager will be a key driver of acquisition performance within the Acquisition & Performance Marketing team, reporting to the Head of Paid Social. This 12-month fixed term contract role is responsible for delivering subscription and app growth across key brands including Good Food, Radio Times, BBC Gardeners' World and History Extra.

This role goes beyond campaign execution. Alongside managing day-to-day campaign delivery, you will shape creative strategy, structured testing and learning by collaborating with internal stakeholders across creative, analytics and brand marketing to build a systematic and scalable approach to paid social. Meta (Facebook and Instagram) will be the primary focus, with TikTok and other emerging platforms as secondary channels.

Key responsibilities include leading the planning, execution and optimisation of paid social campaigns focused on subscription and app acquisition; managing campaigns end-to-end from briefing through launch, optimisation, monitoring and reporting; effectively managing paid social budgets to maximise performance; developing and evolving creative strategy with a focus on customer problems and jobs-to-be-done; building and maintaining a creative testing framework; briefing and iterating performance creative; staying current with AI tools and emerging creative approaches; designing campaign structures optimised for learning; analysing campaign performance and delivering actionable insights; collaborating closely with Marketing Managers to align on objectives and priorities; acting as a key point of contact for paid social across the business; supporting knowledge sharing and training; and keeping up to date with platform developments and industry trends.

Experience
Proven hands-on experience managing paid social campaigns on Meta (Facebook & Instagram) at scale, with a strong track record in performance and acquisition campaigns. Strong understanding of Meta's campaign structure, learning algorithm, audience targeting and optimisation levers. Experience developing or contributing to creative strategy for paid social, including testing hypotheses, briefing creative, and using data to identify what resonates with audiences. Comfortable working with performance data: analysing results, identifying trends, and turning insight into clear recommendations.

About you
Strong communicator able to work collaboratively with a wide range of stakeholders and present performance clearly to non-specialist audiences. Highly organised and detail-oriented with the ability to manage multiple campaigns and priorities simultaneously. Proactive in staying current with platform developments, algorithm changes, industry trends and new opportunities, particularly across Meta.

Qualifications
Not specified, but a strong background in paid social management and performance marketing is essential.