Location
London

Hours
Full Time

Salary
Negotiable

About the Role
We Are Social is the largest global socially-led creative agency, with unrivalled social media and influencer marketing expertise. With over 1,200 people across four continents, we deliver a global perspective to our clients in a time when social media is shaping culture. We are a multi award-winning agency, recognised by Cannes Lions, One Show, Webby and Shorty Awards. Our recent work includes innovative campaigns for Amazon Music, Lucozade and Adidas. Beyond client work, we educate the wider industry through our Instagram publication The Feed, which tracks culture at the speed of social, attracting millions of views and thousands of event attendees annually.

As a Research & Insight Analyst, you will be fascinated by modern audience behaviour online and skilled at identifying emerging cultural shifts and connecting subtle behavioural signals to creative performance. You will work within a collaborative international network of analysts at the intersection of consumer behaviour, digital culture, and campaign strategy. Your role will involve transforming complex datasets into clear, compelling narratives that influence world-class creative work. Using mixed methodologies including social listening, audience segmentation, search trend correlation, and content analysis, you will deliver robust, actionable insights that help teams and clients understand the true "so what?" behind the metrics.

You will produce and manage regular and ad-hoc reports from scratch, including data collection, manipulation, analysis, bespoke visualisations, and actionable insight recommendations. You will take ownership of small-to-medium projects, linking client and social findings to historical patterns and broader social, behavioural, and cultural insights. Your work will always include a clear narrative and effective visualisations to ensure easy digestion of complex data. You will proactively suggest new methodologies and tools to elevate research into world-class social campaigns and regularly present projects internally and externally. Supporting Directors and guiding junior team members will also be part of your responsibilities.

We Are Social values equity, diversity, and inclusion, striving to create a workplace where everyone feels a sense of belonging and can deliver creative excellence. We offer 25 days holiday, pension scheme, life assurance, and flexible working schemes including WAS Passport and Work From Anywhere to connect with colleagues globally. Our culture encourages autonomy, strong relationships with managers, and a social, collaborative environment.

Experience
Proven experience in consumer research and analytics, with expertise in content analytics tools such as Sprinklr and Emplify, and social listening platforms like TalkWalker. Experience producing and managing reports, delivering actionable insights, and linking findings to broader social and cultural trends. Comfortable managing multiple projects and guiding junior team members.

About you
A curious and commercially minded self-starter with excellent time management skills. You are comfortable juggling multiple projects, take pride and accountability in your work, and are proactive in adopting new listening, analytics, and audience segmentation tools. You have strong communication skills to present research clearly and effectively to diverse stakeholders.

Qualifications
Relevant qualifications or demonstrable experience in research, data analysis, or related fields are preferred but not explicitly required. A strong analytical mindset and ability to connect insights to agency and brand impact are essential.