Location
London

Hours
Full Time

Salary
£52,305 per annum

About the Role
Strategy and Communications sits at the centre of the Greater London Authority, bringing together several teams with organisation-wide remits and mutual collaboration opportunities. The directorate’s work includes delivery of major events, designing and leading public affairs or marketing campaigns, providing data, evidence and analysis, leading cross-organisational programmes, and planning for and responding to emerging events or emergencies in London.

As a Senior Campaign Lead, you will run marketing campaigns for the Mayor of London and the Greater London Authority (GLA), ensuring all Londoners are aware of the GLA’s work and how to participate in their city. You will plan and manage your own campaigns, tackling priority issues such as misogyny and violence against women and girls through the ‘Have a Word’ campaign, air quality, housing and homelessness, as well as campaigns celebrating London’s diversity and culture and driving economic recovery like ‘Love London’.

You will lead integrated, public-facing campaigns using a full channel mix and develop insight-driven strategies. Experience working with agencies (creative, media, public relations, and research) is desired. You will manage projects across teams and engage with senior stakeholders, external partners, and sponsors. The role includes line management responsibility for a Marketing Officer.

Your work will contribute to making London greener, safer, fairer, and more prosperous, while promoting equality of opportunity and reflecting the diverse needs of London’s communities.

Experience
A recognised marketing qualification or experience of creating and developing marketing campaigns in a high-profile environment is essential. Experience managing integrated campaigns and working with external agencies is highly desirable.

About you
You are an enthusiastic and passionate marketer with strong communication skills. You are confident managing projects across teams and dealing with senior stakeholders and external partners. You have experience in line management and are able to work flexibly and collaboratively across disciplines. You champion diversity and inclusion and are committed to promoting equality of opportunity.

Qualifications
A recognised marketing qualification or equivalent experience in marketing campaign management is required.

Skills and Competencies
- Building and Managing Relationships
- Stakeholder Focus
- Communicating and Influencing
- Managing and Developing Performance
- Planning and Organising while responding to pressure and change