Location
London

Hours
Full Time

Salary
Competitive, commensurate with experience

About the Role
Jones Knowles Ritchie (JKR) is a proudly independent branding business founded in 1990. From our beginnings in packaging, we have grown to over 300 people across the UK and USA, delivering distinctive brands across the entire consumer experience. We believe in inspiring brands and people to be their true selves: brave, tenacious, and authentic.

We are seeking a Senior Copywriter to join our Copywriting team on a 12-month fixed term contract starting late September/October 2026. This is an exciting opportunity for an experienced brand writer who understands the power of words in building distinctive brands.

In this role, you will lead creative copy across multiple projects, collaborating closely with Design and Client Services teams to develop compelling verbal identities, shape brand narratives, and bring charisma to every touchpoint. Working alongside the Creative Director and other Senior Copywriters, you will help set the creative standard for verbal identity, champion the role of copy throughout the creative process, and work directly with clients to challenge briefs, evolve ideas, and create work that moves brands forward.

Key responsibilities include:
- Leading the creation of compelling brand narratives, verbal identities, and creative copy across branding, packaging, campaigns, and digital experiences
- Translating strategy into distinctive creative ideas that bring brands to life through language
- Championing the role of copy throughout the creative process, ensuring seamless integration of words and design
- Developing and evolving tone of voice systems that flex across channels while remaining true to the brand
- Creating verbal identity guidelines that enable brands to communicate consistently and confidently
- Evaluating existing brand communications and identifying opportunities to strengthen verbal expression
- Adapting copy for different audiences, platforms, and formats while maintaining clarity and impact
- Editing and refining creative work to ensure the highest standards of craft

Collaboration and client engagement:
- Partnering closely with Client Services, Strategy, Design, and Motion teams to deliver integrated creative solutions
- Challenging and interpreting client feedback to achieve stronger creative outcomes
- Facilitating workshops, brainstorms, and creative sessions that inspire fresh thinking
- Contributing creative ideas to pitches and new business opportunities
- Building trusted relationships with clients through confident communication, strategic thinking, and exceptional creative delivery
- Managing multiple projects simultaneously while maintaining quality and meeting deadlines

Leadership and team development:
- Mentoring and supporting junior writers and creatives, sharing knowledge and encouraging growth
- Inspiring others through curiosity, creativity, and a genuine passion for language
- Championing excellence in presentation and communication, both internally and with clients
- Encouraging the team to explore emerging trends in language, culture, technology, and consumer behaviour
- Supporting project leadership and team priorities when the Head of Copywriting is unavailable
- Leading with integrity, openness, and accountability to create an environment where great ideas can thrive

At JKR, we are committed to creating an equitable, diverse, and inclusive workplace that reflects and serves the societies we live in. Diversity, Equity, and Inclusion are core business imperatives and a collective responsibility. You will be expected to demonstrate advocacy and champion DE+I through your actions and participation.

Experience
- Significant experience as a Senior Copywriter within a branding or creative agency, or leading a brand with a distinctive tone of voice
- Proven ability to develop tone of voice frameworks and verbal identity systems
- A portfolio demonstrating exceptional brand writing across verbal identity, packaging, campaigns, and digital touchpoints
- Experience translating strategy into distinctive creative concepts and copy
- Strong experience leading multiple creative projects simultaneously
- Excellent presentation and storytelling skills with confidence presenting creative work to clients

About you
- Passionate about branding, language, and building iconic consumer brands
- Natural collaborator who enjoys working across multidisciplinary creative teams
- Strong mentoring skills with a desire to develop more junior creatives
- Curious about culture, language, and emerging trends that shape brands
- Confident communicator with strategic thinking and exceptional creative delivery skills

Qualifications
No formal qualifications are specified; however, a strong portfolio and relevant experience are essential.