Location
London

Hours
Full Time

Salary
Competitive, commensurate with experience

About the Role
SURI is on a mission to radically transform oral care with beautiful, high-performance everyday essentials designed for life. Since launching our award-winning sonic toothbrush in 2022, we have delighted over 500k customers across the UK, Europe, and the US, becoming the highest-rated electric toothbrush on Trustpilot and achieving B-Corp certification. We are now seeking a Senior CRM & Retention Executive to join our Growth team at an exciting stage of the brand's growth.

In this hands-on, high-ownership role, you will work closely with the CRM & Retention Lead to drive acquisition and retention marketing strategies that turn one-time buyers into loyal, repeat customers across our consumable and subscription products. You will plan and execute the email marketing calendar, build standout campaigns for key moments such as product launches and Black Friday, and optimize core lifecycle flows including welcome, abandoned basket, and post-purchase.

Additionally, you will own the growth and conversion of our on-site audience through opt-in rate improvements and pop-up strategies, support retention efforts to drive repeat purchases of brush heads and toothpaste, collaborate with Product and Development teams on subscription optimizations, and manage offline retention channels like direct mail.

This role offers genuine scope to shape how SURI drives repeat revenue as the brand scales, combining strategy, execution, and analysis.

Experience
Solid experience in CRM, email marketing, or retention within a fast-moving DTC or eCommerce brand. Strong hands-on experience with Klaviyo, including building and optimizing flows, segments, and campaigns. Proven track record of running structured A/B tests and using data to drive measurable improvements in conversion and revenue. Experience with subscription or consumable/replenishment products is a strong plus.

About you
Strong creative instincts with the ability to identify what makes a great email or on-site experience and to brief and review creative work to a high standard. Comfortable managing freelance or offshore resources, providing clear direction and maintaining quality. Highly organised, numerate, and reporting-literate, able to compile and interpret performance data independently. A proactive self-starter who thrives with ownership, moves quickly, and is comfortable working in a fast-paced, sometimes ambiguous environment.

Qualifications
No specific formal qualifications required; emphasis is on relevant experience, skills, and a proactive approach to CRM and retention marketing.