Location
Barchester Healthcare, Finsbury Square, London (Hybrid working with one day in the office per week)

Hours
Full Time

Salary
£38,000 per annum

About the Role
Barchester's marketing team has an exciting opportunity for a dynamic Senior Marketing Executive to join our fast-paced Brand team. As a key member of the Brand team led by the Head of Brand Marketing and reporting to the Campaign Manager, you will be responsible for implementing campaigns across a mix of offline channels to attract the private pay market. You will have a commercial focus and the ability to manage and analyse data to drive decision making. Effective communication with a range of internal and external stakeholders will be essential to drive engagement. As part of the support team, excellent customer service skills are valued to deliver a high standard of communication with our operational colleagues.

Your key responsibilities will include implementing campaigns across offline channels that best reach our target demographic to drive private pay enquiries for homes with high vacancies and those undergoing refurbishment. You will engage with external agencies and work cross-functionally with internal stakeholders to ensure all campaign elements are implemented effectively and on time. You will collaborate with the Operational team to identify homes needing support and keep them informed of home and channel performance. Managing inboxes to provide excellent customer service for campaign-related requests and queries will also be part of your role.

Additionally, you will manage reporting tools by populating them with the latest campaign and home-level data to analyse performance and support decision making. You will oversee media tracking routes, including trackable numbers and URLs, ensuring all are working effectively and report on performance monthly and by campaign. Budget management responsibilities include ensuring all invoices are processed on time and highlighting areas of underspend or risk. You will provide ad hoc support to the Campaign Marketing and Head of Brand Marketing as required and manage multiple projects and priorities efficiently in a dynamic, high-demand environment.

Barchester offers a supportive and empowering environment with opportunities for career development within a highly regarded healthcare company.

Experience
- Minimum of 5 years marketing experience
- Demonstrated success in driving revenue growth through offline and broadcast media channels
- Experience managing and briefing agencies
- Proficient in Excel and Google Analytics

About you
- Proactive and organised approach
- Passion for delivering great work
- Strong communication skills to engage with internal and external stakeholders effectively
- Customer service oriented to support operational colleagues and campaign enquiries

Qualifications
No specific qualifications stated, however, relevant marketing experience and proficiency in required tools are essential.