Location
London

Hours
Full Time

Salary
Negotiable

About the Role
At CDW, we make it happen, together. Trust, connection, and commitment are at the heart of how we work to deliver for our customers. We are coworkers, not just employees, united by a shared purpose to support our customers and one another. As a Senior Sales Enablement Manager, you will design and deliver strategic enablement programmes that elevate seller capability, embed modern and AI-first selling practices, and improve productivity to drive revenue growth. This role directly strengthens sales performance by closing capability gaps, accelerating pipeline generation, improving win rates, and ensuring alignment with go-to-market priorities and growth targets across the organisation.

You will work cross-functionally with Sales, Marketing, Services, Operations, IT, and vendors to ensure consistent messaging, seamless tool adoption, and high-impact training. You will influence senior stakeholders and indirectly improve customer engagement through better-equipped sellers.

Key deliverables include playbooks, microlearning modules, scenario tools, persona-based resources, data-driven dashboards showing enablement impact, and development of Sales Managers to strengthen coaching and deal strategy support.

Success in this role is measured by delivering enablement programmes on time and to quality standards, achieving high satisfaction with content and sessions, measurable uplifts in pipeline generation and win rates, increased adoption of AI tools such as Copilot, CRM and MEDDPICC, and improved seller productivity metrics.

You will execute the 2026 Enablement Roadmap aligned to GTM priorities, launch role-specific capability programmes, deliver an AI-first selling framework, and drive change adoption across the sales organisation.

Experience
Proven experience in sales enablement, sales leadership, or commercial operations. Demonstrated ability to design and deliver capability programmes at scale. Experience using CRM, sales methodologies such as MEDDPICC, and AI tools like Copilot. Strong data literacy with the ability to link enablement initiatives to business outcomes. Experience in a technology or solutions-led sales organisation. Background in consultative or modern digital selling. Exposure to vendor training negotiation and go-to-market alignment processes.

About you
You bring curiosity, a learner’s mindset, and a willingness to engage with evolving technology and tools. You are open to adopting AI as a partner, experimenting, and learning collaboratively. You are ready to explore, adapt, and grow as AI is integrated responsibly and effectively into work. You are a strong communicator and influencer who can drive change adoption across a sales organisation.

Qualifications
Relevant experience and skills in sales enablement and technology sales are essential. Formal qualifications are not specified but a strong commercial and technology acumen is required. A commitment to continuous learning and embracing AI-driven tools is highly valued.