Location
London

Hours
Full Time

Salary
Negotiable

About the Role
We Are Social is the largest global socially-led creative agency, renowned for its expertise in social media and influencer marketing. With over 1,200 people across four continents, we bring a global perspective to clients in a world where social media shapes culture. Our award-winning work includes campaigns for Amazon Music, Lucozade and adidas, among others. We also contribute to industry education through our Instagram publication The Feed, events, and widely viewed reports.

This fixed-term (maternity cover) Senior Social Media Manager role offers the opportunity to support a major heritage brand connected to some of sport’s biggest athletes, teams and events. This strategic and creative position requires deep immersion in social culture—from TikTok trends and creator communities to the conversations shaping online culture. You will lead social content delivery, translating brand strategy and partnership opportunities into engaging work that resonates with audiences.

Working within the creative team, you will shape content approaches, guide creatives and community management, and ensure social activity is culturally relevant, insight-led and aligned with broader objectives. The role demands a highly organised, creatively minded and commercially aware individual who can balance fast-moving content demands with long-term strategic thinking, using audience insights and performance data to evolve the brand’s social presence.

Experience
- Led social programmes across owned channels, ensuring alignment with brand social strategy and cultural relevance.
- Managed writers, community managers and social media support teams.
- Developed content calendars connecting business priorities with cultural moments and audience behaviours.
- Guided content and community teams to deliver high-quality output reflecting platform best practices.
- Monitored conversations, fandoms, creator communities and emerging trends to identify authentic brand participation opportunities.
- Collaborated with designers, content creators and creative teams to deliver integrated social campaigns and ongoing activity.
- Participated in quarterly business reviews presenting social performance and insights.
- Conducted creative reviews to evaluate campaign and editorial performance, identifying learnings and optimisation opportunities.
- Analysed performance data to refine social strategies.
- Oversaw community management ensuring consistent, engaging tone of voice.
- Managed workflows, approvals and publishing processes to ensure accuracy and pace.
- Built strong relationships across agency and client teams, acting as social expert and champion.

About you
- Deep understanding of social platforms, internet culture, creator ecosystems and audience behaviour.
- Genuine passion for sport, particularly football.
- Experience managing calendars across multiple social platforms.
- Strong strategic thinker able to adapt social strategies for local audiences.
- Skilled at translating insights and performance data into actionable recommendations.
- Strong knowledge of social measurement, platform analytics and content performance.
- Confident collaborator across creative and client teams.
- Strong social instincts with an eye for culturally relevant ideas.
- Curious, proactive and excited by the evolving social landscape.

Qualifications
No specific qualifications required; focus is on relevant experience, strategic thinking and passion for social media and sport.