Location
London (Hybrid: office attendance required Tuesday to Thursday)

Hours
Full Time

Salary
Negotiable

About the Role
We Are Social is the largest global socially-led creative agency, renowned for its social media and influencer marketing expertise. With over 1,200 people across four continents, we deliver a global perspective to clients in a world where social media shapes culture. Our award-winning work includes campaigns for Amazon Music, Lucozade, and Adidas, among others. We also contribute to industry education through our Instagram publication The Feed and host events that attract thousands of participants annually.

As a Social Media Manager (Paid Social), you will join our London team to work with a culture-first, globally recognized food delivery brand. You will be one half of a creative duo alongside a Content Creator, responsible for originating paid social content that performs across international markets on Meta, TikTok, and Snap. This mid-level role offers real creative autonomy, requiring editorial instinct and platform fluency.

You will adapt global master content for your market while originating unique ideas rooted in local culture. You will analyze performance trends, embrace modular content systems, and work closely with a central London-based team. A UK Right to Work and ability to attend the London office three days a week are required.

This role demands creativity, agility, and a strong understanding of paid social content performance at scale and pace.

Experience
- Proven experience in social media content creation, editorial, or a related discipline with a strong portfolio of paid and organic social content.
- Experience originating social content concepts for Meta, TikTok, and Snap grounded in culture, audience behaviour, and platform trends.
- Skilled in developing social concepts, content angles, and messaging hierarchies from global concepts for regional alignment.
- Proficient in writing platform-native, performance-driven copy and scripts that maintain brand tone-of-voice.
- Ability to identify and rapidly produce reactive content opportunities without compromising quality.
- Experience contributing to repeatable format libraries and iterating quickly to enhance creative agility.
- Competent in lo-fi iPhone content capturing and editing to create authentic storytelling.
- Familiarity with AI tools for ideation, scripting, asset creation, and experimenting with new AI-powered features.
- Knowledge of performance creative principles including strong hooks, clear value propositions, and native calls to action.
- Experience working within templated production environments like Celtra to produce and adapt assets at scale.
- Ability to collaborate closely with designers to blend editorial and visual thinking.
- Skilled in task and deadline tracking using tools such as Asana to support team delivery and efficiency.

About You
- Confident writing short-form copy and scripts that stop the scroll: punchy, platform-native, and commercially minded.
- Comfortable working within templated or modular content systems and understanding their creative potential.
- Familiar with Meta and TikTok paid social platforms, including format best practices and creative performance principles.
- Experienced and confident using generative AI tools (e.g., ChatGPT, Midjourney, Runway) as part of daily workflow.
- Attuned to cultural moments in your market and able to turn them into content opportunities.
- Collaborative mindset, open to building on ideas and energized by working closely with a creative partner.
- Autonomous and takes ownership of work without needing constant oversight.
- Understands that content exists to drive orders, not just engagement, and designs accordingly.

Qualifications
- Must hold UK Right to Work status.
- No specific formal qualifications required, but a strong portfolio and relevant experience are essential.