Location
London

Hours
Full Time

Salary
Negotiable

About the Role
Joining Sainsbury's as a Social Media Associate – Insights & Community means being part of a dynamic team that values creativity, innovation and meaningful connections with our customers. You will work closely with the Social Media Lead to help deliver our organic social media strategy, ensuring we understand what resonates with our audiences and how to continuously improve our social presence across Meta, TikTok and YouTube. With access to industry-leading social listening, reporting and analytics tools, as well as support from agency partners and cross-functional teams, you will split your time turning data into actionable insight and engaging with customers to build brand love and fame through thoughtful, timely and relevant interactions. We encourage curiosity, champion new ideas, and provide opportunities for professional growth in a collaborative environment. Your insights will directly influence our social media content and success.

As a Social Media Associate, you will support the Social Media Lead with social media listening, tracking and reporting including monitoring performance of all organic output to help create best in class social content, tracking competitor activity and the wider social landscape, producing clear weekly and monthly reports with actionable insights and recommendations, and identifying audience behaviour, conversation themes and trends.

You will also monitor and manage our online communities across all organic social media channels including Instagram, TikTok, Facebook and YouTube, ensuring customer interactions are handled in a timely, engaging and brand-safe manner. Working closely with wider teams and our in-house agency, you will help identify emerging conversations, manage escalations where required, and spot opportunities to proactively engage with audiences to build brand awareness and positive sentiment.

You will support regular reporting for internal stakeholders, contribute social listening insights that inform social and wider marketing strategies, and help identify opportunities for growth, engagement and brand affinity. Your ability to combine analytical thinking with a strong understanding of social platforms and online communities will be critical in driving the success of Sainsbury's social media presence.

Experience
- Supporting or managing organic social media channels across platforms such as Instagram, TikTok, Facebook and YouTube
- Using social media analytics, listening, reporting or community management tools
- Producing performance reports and presenting findings to stakeholders
- Monitoring online communities and responding to customer interactions in a brand-safe manner

About you
You are a social media enthusiast passionate about understanding audiences and channels, uncovering insights and building meaningful connections with customers online. You have a strong understanding of social media platforms, trends and community behaviours, particularly across Instagram, TikTok, Facebook and YouTube. You enjoy using data to tell a story and are comfortable analysing performance metrics, identifying patterns and translating findings into clear recommendations. You are highly organised, detail-orientated and confident managing multiple priorities in a fast-paced environment. You take a proactive and thoughtful approach to your work, whether responding to customer conversations, identifying emerging trends through social listening, or creating insightful performance reports. Experience using social media management, listening and reporting tools is desirable. Above all, you are passionate about social media, customer experience and helping Sainsbury's build stronger connections with its audiences every day.

Qualifications
We are committed to being a truly inclusive retailer and welcome applicants from all backgrounds. We value curiosity, learning and professional growth and offer support to help you develop your skills. While specific qualifications are not detailed, a passion for social media and relevant experience are essential.