Location
GB London Office - Sale Place

Hours
Full Time

Salary
Negotiable

About the Role
The Account Planner turns commercial commitments into technically deliverable campaigns. This entry-level role combines campaign planning, trading, technical troubleshooting and client communication, with training and support to build your skills. You will learn how programmatic advertising campaigns are planned, launched and managed across our digital advertising screens. Programmatic advertising uses technology to buy and deliver advertising, and you will support the team in turning client briefs and commercial commitments into campaigns. Your work will help campaigns launch smoothly, deliver against client commitments and support revenue and a positive client experience. Accuracy is key, and you will learn to use checking processes, spot potential issues and ask for support. As your knowledge develops, you will take on more responsibility for planning, campaign delivery and problem-solving.

What you'll be doing
- Support campaign planning and activation by learning about screens, formats, locations, availability and delivery rules.
- Help check that proposed campaigns can be delivered.
- Assist in interpreting client briefs and exploring audience information using our data management platform.
- Learn to assess audience relevance and size, supporting targeting recommendations.
- Check creative assets against digital artwork specifications, brand requirements and approval processes.
- Support troubleshooting and testing of campaign delivery issues, learning how platform settings, bidding activity, competition and creative requirements affect delivery.
- Help test dynamic creative optimisation that adapts advertising content using data.
- Organise and check campaign data, identify patterns or unexpected results, and recommend practical next steps.
- Develop Excel and analytical skills working with larger datasets.
- Provide clear campaign updates, explain issues and next steps, and keep clients and colleagues informed.
- Assist in setting up, optimising and evaluating programmatic campaigns run in-house using a DSP (Demand Side Platform).

What You’ll Learn
Through training and hands-on experience, you will learn about our digital estate and delivery rules; platforms used to buy, sell and deliver advertising and manage audience data and workflows; audience selection; creative specifications and approvals; and campaign troubleshooting. You will understand how advertising platforms connect, how information moves between them and how changes in one system can affect campaign delivery. You will also build knowledge of pricing, deal structures, sales policies, revenue risk and partner commitments, including pricing by time of day, barter arrangements and managed services.

Experience
No previous media or programmatic advertising experience is required. We value skills and willingness to learn over prior knowledge of our industry, systems or products.

About you
- Willingness to learn: interest in learning new tools and processes, asking questions and applying feedback.
- Ability to build knowledge over time and use guidance when completing tasks.
- Commercial curiosity: interest in how advertising supports clients’ objectives and how accurate campaign delivery contributes to the business.
- Analytical thinking: interest in using information to answer questions, compare options and explain reasoning.
- Attention to detail: care when checking information and following guidelines, using agreed checks to identify and correct mistakes.
- Problem-solving: logical approach to checking what has happened, gathering information and asking for help when needed.
- Organisation: ability to keep track of tasks, work towards deadlines and flag when priorities or workloads need support.
- Clear communication: ability to share information clearly, listen, ask questions and keep colleagues updated.
- Comfortable working with numbers and checking accuracy.
- Basic to intermediate Excel skills, including entering, sorting and checking data, developing formulas, charts and pivot tables.

Qualifications
No formal qualifications are required for this role, only the skills and willingness to learn described above.