Location
London

Hours
Full Time

Salary
Up to £65,000 per annum

About the Role
Immediate Media Co is home to some of the UK's most beloved consumer brands, including Radio Times, Good Food and BBC Gardeners’ World. Our trusted, quality content reaches millions monthly across digital, social, print, video, vodcasts, apps and live events. We aim to bring joy to our audiences by helping them get more out of the things they love, whether food, TV, gardening, motoring, history or parenting. This creates a highly engaged, high-intent audience and a powerful opportunity for brands to connect at key decision-making moments. Sitting on a wealth of unique audience data and insight, the Commercial Innovation team transforms these strengths into commercial formats and opportunities, packaging them clearly for the sales team to take to market.

As the Commercial Innovation Manager on a 12-month fixed term contract, you will lead the development of new commercial opportunities and support the evolution of existing ad products, ensuring they are clearly defined, up-to-date and market-ready. Collaborating with Insight, Commercial Data, Product, Delivery, Editorial, Native and Sales teams, you will translate audience and brand strengths into structured, sellable formats with clear use cases, positioning, deliverables, process and pricing.

You will lead Sales Enablement by providing the sales team with the right materials, tools and guidance to confidently sell new, existing and improved products. This includes building and maintaining clear, consistent sales collateral and simplifying how we present our proposition to clients. You will implement and manage processes to support consistent development, packaging and rollout of new products across the business.

This role requires a highly collaborative, proactive and commercially minded individual who can translate ideas into tangible assets, prioritise effectively, and manage multiple projects at pace. Reporting to the Director of Partnerships, Client Services and Studio, your key responsibilities will include:
- Working closely with Sales teams to understand client needs and product gaps
- Creating a clear roadmap for new and existing ad products focusing on high-impact, profitable opportunities
- Identifying opportunities to evolve formats across Apps, Native, Website, Nutracheck and emerging commercial formats
- Developing new native opportunities across Social, YouTube, vodcasts and other platforms
- Collaborating with Insight and Commercial Data teams to embed unique audience insight into propositions and sales materials
- Supporting commercial setup including pricing, models, profitability and revenue tracking
- Coordinating timelines and deliverables across multiple teams to ensure efficient product launches and updates
- Overseeing pilots of new formats with clear success criteria and profitability tracking
- Maintaining the Avid platform and all sales materials to ensure alignment with commercial priorities
- Building and maintaining documentation for consistent delivery and long-term product use
- Tracking product performance post-launch to inform improvements and build compelling case studies
- Managing the central suite of sales materials and enabling sales teams to access and request support
- Communicating new products, updates and priorities clearly and timely across sales teams
- Supporting regular sales learning sessions and maintaining the sales calendar
- Monitoring competitor activity and market trends to identify gaps and future opportunities
- Playing a key role in Product & Innovation and Sales Enablement OKR working groups
- Leading, mentoring and developing the Sales Enablement and Ad Marketing Manager through coaching, objective setting and career planning

Experience
- Proven experience in sales enablement, commercial innovation, product marketing, project management or similar roles within media, advertising or publishing
- Strong understanding of digital advertising products and their packaging, positioning and sales to clients
- Ability to translate ideas, audience insight and commercial priorities into clear, sellable propositions
- Strong writing skills with the ability to create clear marketing copy, sales narratives and client-facing materials
- Excellent project management skills with the ability to manage timelines, stakeholders and multiple workstreams simultaneously
- Confident working cross-functionally with Sales, Product and Tech, Delivery, Editorial, Video and Partnerships teams
- Commercially minded with a solid understanding of revenue opportunities and client objectives

About you
- Highly organised, proactive and solutions-focused with strong attention to detail
- Ability to keep projects moving at pace while juggling priorities
- Collaborative and collegiate approach with strong communication skills
- Comfortable leading and mentoring team members, supporting their development and performance

Qualifications
- No specific qualifications required, but relevant experience in media, advertising or publishing is essential