About the Borough This special place in South West London between the capital and the country has been a Royal borough longer than anywhere else - it is where the first kings of England were crowned. Today it is a vibrant and diverse borough, with a long history and strong cultural and community heritage. Kingston's riverside location, fantastic retail offer, historic market place and church, parks and gardens all make Kingston town centre the vibrant space it is, and each of our district town centres (Surbiton, New Malden, Tolworth and Chessington) have something unique to offer. Situated in Zone 6, Kingston is among the best-connected town centres in London – with direct train links from Kingston and Surbiton stations to Clapham Junction and London Waterloo, as well as Wimbledon for an interchange with the London Underground and Tramlink. Kingston’s people are innovative and entrepreneurial, and have a strong sense of community pride. The borough has been home to great industry and creativity for many years, reflected in assets such as the Rose Theatre, the International Youth Arts Festival and Kingston University, which boasts more new graduate business start-ups than any other. We have seen tremendous generosity and compassion within our communities, particularly in response to COVID-19, which is a demonstration of Kingston’s key strength. The council offers a strong level of support to vulnerable groups and those who need additional support, which has also increased significantly as a result of the pandemic. Like most places, the average age of our population is rising as more people are living longer, so we are working closely with residents to help them maintain their independence and further improve the cost effectiveness of our service to meet the ongoing rise in demand. Kingston is home to people from diverse and interesting cultures and backgrounds, which helps to create the rich sense of community shared across the borough. In particular, Kingston has a large Sri Lankan Tamil community and is home to more people from Korea than any other part of the UK. About the Role This role leads on the management and development of Kingston Adult Education’s strategy for income generation and marketing ensuring all courses are promoted via an effective marketing plan in order to achieve enrolment targets. You will: Meet income targets through ensuring classes are full, selling training and identifying suitable bidding opportunities for courses, staff development, equipment, resources and capital. In conjunction with KAE management, write bids. Be responsible for ensuring the annual marketing budget for the service is not exceeded. Research new partners, network effectively and collaborate with employers, partners, stakeholders, community groups and other providers to generate business opportunities for adult education Oversee development of a marketing / communications plan for the whole service ensuring the marketing plans for each curriculum area are incorporated in liaison with the Partnerships and Operations Manager, Senior Tutor for Partnerships & Operations, Curriculum Leads, Marketing Officer, RBK Comms and the wider Culture and Heritage Team. Work with other managers and staff in researching potential new accreditation / training / course opportunities which the service has not previously offered. Respond swiftly to new government initiatives on training and maintains a clear understanding of eligibility criteria. Identify new training/business opportunities for businesses and community groups About Us Kingston Adult Education is rated by Ofsted as a ‘good’ adult education provider for over 3,500 learners and is on an exciting journey towards outstanding provision. Our mission is to offer high quality learning and training opportunities to meet the needs of individuals and employers in Kingston and surrounding areas and to work alongside community partners to achieve this. About You Core requirements: Previous experience of working in a marketing role Good digital skills Demonstrate creativity and innovation to develop and maintain a strategy to maximise income generation and marketing. Efficient budgeting skills to manage a marketing budget ensuring maximum returns whilst keeping within financial limitations Good communication skills both verbally and in writing, with the ability to communicate clearly, confidently and appropriately with colleagues and members of the public using the best methods of communication for the task. Demonstrate thorough and extensive research skills to produce imaginative and exciting bids Research new partners and network effectively to generate business opportunities Oversee development of a marketing / communications plans Promote the KAE brand and ensure the quality of the brand remains high. Demonstrate a good knowledge of the industry and markets in which Kingston Adult Education operates Complete training needs analysis for employers/community groups and negotiate staff / client training packages Work successfully with key stakeholders within and outside of the Council, actively engaging in positive cross organisational communications and team working Demonstrate commitment to own personal and professional development to meet the changing demands of the role