Location
London, UK
Hours
Full Time
Salary
Negotiable
About the Role
Join our movement and champion restaurant culture at TheFork, the leading restaurant booking platform in Europe. We connect a broad community of loyal diners with the world’s favorite restaurants across 11 countries. As part of the Tripadvisor Group, we foster a diverse, people-first culture where values like respect, ownership, growth, and collaboration thrive. If you are passionate about food, technology, and making a real impact, your seat at the table is ready.
We are seeking a Key Account Manager Hunter to accelerate TheFork’s growth within the premium independent restaurant segment across key UK cities. This includes AA Guide restaurants, fine dining concepts, and high-end independent restaurants. You will build a high-quality pipeline and lead consultative negotiations end to end with some of the country’s most respected hospitality operators. This is a field-based role, with approximately 50% of your time spent on the road.
Your day-to-day responsibilities will include:
- Prospecting and acquiring new premium independent restaurants across key UK cities, including AA Guide, fine dining, and high-end independent concepts
- Building a strong understanding of your target cities and identifying independent restaurants with the highest strategic value for TheFork
- Generating your own pipeline through targeted outreach, networking, referrals, local market mapping, cold calls, and in-person visits
- Conducting high-quality meetings and product demos with owners, operators, chefs, and general managers to present TheFork’s B2C and B2B value proposition
- Managing your pipeline from first contact through negotiation and closing
- Sharing market insights and restaurant intelligence with the wider sales team
What success looks like:
First 60 days
- Quick ramp up on sales pitch and product knowledge (both B2C and B2B)
- Build a clear target account list and qualified pipeline of high-potential premium restaurants
- Demonstrate consistent activity across outreach, meetings, visits, and follow-ups
- Start building credibility with premium restaurant owners, chefs, operators, and general managers
- Close your first strategic deals independently
After the first 60 days
- Reach full productivity on quarterly acquisition targets
- Manage your target cities and account list independently
- Consistently generate new business through your own high-quality pipeline
- Become a key internal reference point for the premium independent restaurant segment in your target cities
Experience
- Minimum 4 years of experience in B2B sales, key account acquisition, hospitality tech, SaaS, marketplace, or restaurant-related sales
- Proven ability to prospect, manage a pipeline, negotiate, and close deals independently
- Experience working with premium, high-value, or complex accounts
- Strong commercial mindset with the ability to influence and negotiate effectively
- Excellent communication skills, adaptable to different restaurant profiles and decision-makers
- Credibility, confidence, and professionalism when engaging with owners, operators, chefs, and general managers
- Resilience and positivity in a target-driven sales environment
- Strong organisation and prioritisation skills
- Fluent in English
About you
- Previous experience selling to premium independent restaurants, fine dining, hotels, hospitality businesses, or luxury/premium brands is a plus
- Strong knowledge of the UK restaurant scene, especially Michelin-listed, AA Guide, destination, or high-end independent restaurants
- Existing network within the premium hospitality community is advantageous
- Ability to combine a hunter mindset with a consultative and relationship-led sales approach
- Genuine passion for restaurants, food culture, and hospitality
- Confidence using digital tools, including Google Workspace; CRM experience is a plus
Qualifications
No formal qualifications specified; focus is on relevant experience, skills, and passion for the role.
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