Location
London

Hours
Full Time

Salary
Negotiable

About the Role
The Marketing Analytics team at Tripadvisor is seeking a Sr Data Analyst, Search Marketing who is a strong analyst with sharp data skills, comfortable in SQL, and deeply knowledgeable about the search marketing landscape, including paid and organic search interactions and SERP dynamics. This role requires a solid command of search marketing analytics and the ability to work independently from day one. You will partner closely with channel owners and stakeholders, shaping how less experienced analysts approach search data. You will analyze search performance, ensure accurate measurement of search channel performance, support experimentation through incrementality tests, track SERP changes and Google algorithm updates, analyze competitive and demand landscapes, and stay ahead of AI search developments. Collaboration with CRM, Display, Affiliate Marketing analysts, and ML colleagues is key, as is bringing an AI-curious mindset to improve analysis speed and insight quality. You will also monitor daily search performance, build toward bigger business cases, and contribute to evolving Tripadvisor’s AI search strategy.

Experience
- 3-5 years in an analytical role, ideally in a fast-paced ecommerce company
- Experience in Search Marketing Analytics is a plus
- Strong SQL skills and comfort working with large, complex datasets
- Basic proficiency in Python
- Experience with data visualization tools (e.g., Tableau, Looker)
- Solid understanding of statistical testing and experimentation

About you
- A solid analyst first: SQL and structured thinking come naturally
- Data driven: comfortable challenging assumptions with evidence
- Curious about search marketing dynamics and business impact
- A true team player who collaborates well across teams and shares ideas generously
- Genuinely interested in AI and eager to grow skills in AI tools
- Comfortable asking questions and learning quickly
- Clear communicator who can simplify complex data
- Self-motivated and able to work independently in a fast-moving environment while collaborating effectively

Qualifications
- Bachelor's degree in an analytical field such as Math, Economics, Statistics, Engineering, or related

Nice to Have
- Familiarity with SEM, SEO, PPC, or content marketing concepts
- More advanced programming experience in Python or R
- Hands-on experience with AI-powered analytics or querying tools
- Experience working in a matrixed, cross-functional marketing team