Location
London

Hours
Full Time

Salary
Negotiable

About Tripadvisor
We believe that we are better together, and at Tripadvisor we welcome you for who you are. Our workplace is for everyone, as is our people powered platform. At Tripadvisor, we want you to bring your unique perspective and experiences, so we can collectively revolutionize travel and together find the good out there. Tripadvisor is the world's leading travel platform. Viator, a Tripadvisor company, is the leading marketplace for travel experiences, connecting travellers with 300,000+ things to do around the world.

About the Role
The Marketing Analytics team owns the analytics stack for marketing — covering Search, CRM, Display, and Affiliate — in a high-velocity ecommerce environment where booking dynamics, intent signals, and seasonality make every data problem genuinely interesting. Search Marketing sits at the center of our growth strategy, and we're investing seriously in both the analytics craft and the AI tools that make that craft faster and sharper.

We are looking for a Sr Data Analyst, Search Marketing who is a strong analyst — sharp with data, comfortable in SQL, and genuinely fluent in the search landscape: how paid and organic search interact, how the SERP evolves, and how that translates into traffic and revenue. You will have a real appetite for AI — curious about how AI tools can speed up analysis, sharpen insight, and change the way analysts work, and eager to grow in that direction.

You will work with a good degree of independence from day one, partnering closely with channel owners and stakeholders across the business, and helping shape how less experienced analysts approach search data.

Key Responsibilities
- Analyze search performance by digging into SEM and SEO data to understand drivers of traffic and revenue, translating findings into clear, actionable insights for the marketing team.
- Ensure search channel performance is tracked accurately and reliably, surfacing insights to increase both performance and efficiency.
- Support experimentation by designing and analyzing incrementality tests and experiments across search channels, ensuring rigorous measurement and clear communication of results.
- Track the SERP, building an understanding of how paid and organic search features interact and monitoring the impact of Google algorithm updates.
- Analyze the competitive and demand landscape by tracking impression/click share, competitor positioning, and search demand trends to uncover opportunities that inform bidding strategy and supply acquisition.
- Stay ahead on AI search by understanding the evolving AI search landscape, tracking our presence in LLM and AI-generated responses, and turning findings into concrete recommendations.
- Monitor daily trading by keeping a close eye on search performance against targets, flagging trends and anomalies early.
- Collaborate across channels and teams, working with analysts on CRM, Display, and Affiliate Marketing, as well as ML colleagues, to connect search insights to the bigger marketing picture.
- Bring an AI-curious mindset by exploring AI tools for querying data faster, summarizing findings, or automating recurring reporting, and sharing practical ideas with the team.
- Build toward bigger business cases by supporting the development of analyses and recommendations that improve search traffic and commercial outcomes over time.

Experience
- 3-5 years in an analytical role, ideally at a fast-paced ecommerce company.
- Experience in Search Marketing Analytics is a plus.
- Strong SQL skills and comfort working with large, complex datasets.
- Basic proficiency in Python.
- Experience with data visualization tools such as Tableau or Looker.
- Solid understanding of statistical testing and experimentation.
- Genuine personal interest in AI and curiosity about applying AI tools to analytics work.

About you
- A solid analyst first: SQL and structured thinking come naturally, and you enjoy diving into data details.
- Data driven: you let numbers guide conversations and challenge assumptions with evidence.
- Curious about search: eager to understand rankings, traffic shifts, and business impact.
- A true team player: collaborate well with analysts from other channels, ML colleagues, and stakeholders.
- Genuinely interested in AI: have experience playing with AI tools and excited to grow skills.
- Comfortable asking questions and learning fast without needing all answers upfront.
- Clear communicator who can turn complex datasets into simple, useful takeaways.
- Self-motivated and able to work independently in a fast-moving environment while collaborating effectively.

Qualifications
- Bachelor's degree in an analytical field such as Math, Economics, Statistics, Engineering, or related.

Nice to Have
- Familiarity with SEM, SEO, PPC, or content marketing concepts.
- More advanced programming experience in Python or R.
- Hands-on experience with AI-powered analytics or querying tools.
- Experience working in a matrixed, cross-functional marketing team.