Location
London, hybrid working model with 50% onsite attendance, subject to role requirements and regular review.

Hours
Full Time

Salary
Competitive, details available upon application

About the Role
As Marketing Manager, Events at FT Live, you will play a pivotal role in driving the growth and success of the Financial Times' high-profile events portfolio. This 12-month parental cover position reports to the Head of Marketing Operations & Planning and supports the B2C Senior Marketing Lead. You will develop and execute strategic, data-driven marketing plans to increase event awareness, delegate attendance, and sponsorship revenue across flagship virtual and hybrid events such as the Global Boardroom, Business of Entertainment, and Women at the Top.

Working at the heart of FT Live's relationship with delegates, you will collaborate closely with cross-functional teams across the Financial Times to deliver integrated campaigns that attract high-quality audiences and contribute to delegate revenue targets and wider business objectives. Your responsibilities include managing marketing budgets, optimising digital presence, developing strategic partnerships, and analysing campaign performance to maximise impact.

FT Live is one of the fastest-growing divisions within the Financial Times Group, representing the evolution of the FT as a dynamic, interactive information source across multiple platforms. This role offers the opportunity to work in a warm, collaborative culture that supports your growth, career aspirations, and wellbeing while delivering work that matters on a global stage.

Experience
4-5+ years of B2B or B2C marketing experience, ideally within events, media, or agency environments
Proven success in building and engaging audiences through multi-channel marketing campaigns
Strong strategic and commercial mindset, balancing creative thinking with analytical decision-making
Excellent copywriting and communication skills with the ability to craft compelling audience messaging
Solid understanding of digital marketing channels including email, social media, SEO, and paid media
Experience using CRM systems, marketing automation platforms, and analytics tools such as Google Analytics
Proficient in creating and optimising digital content, including HTML tags, meta descriptions, and keyword research
Comfortable using marketing technologies and software tools to support targeting, automation, and campaign performance
Highly organised with the ability to manage multiple projects and deadlines in a fast-paced environment
Strong collaborator management and ability to work effectively across cross-functional teams

About you
Strategic thinker with a commercial focus and creative flair
Proactive and adaptable, able to thrive in a dynamic environment
Excellent interpersonal skills and a team player who fosters collaboration
Committed to delivering high-impact marketing campaigns and premium attendee experiences

Qualifications
Relevant marketing qualifications or equivalent professional experience preferred
Experience marketing premium B2B conferences, virtual or hybrid event portfolios is desirable
Familiarity with subscription, media, or audience-led business models is advantageous
Experience working with sponsorship or partnership marketing campaigns is a plus