Location
London

Hours
Full Time

Salary
Negotiable

About the Role
The Financial Times is one of the world’s leading news organisations, globally recognised for its authority, integrity and accuracy, with a mission to deliver quality information and services worldwide. At the FT, curiosity thrives and ambitious thinking is rewarded. Here, you’re given the chance to reach millions, create work that matters and deliver impartial journalism in a polarised world. In our warm, collaborative culture, you’ll connect with a diverse community of experts who support your growth, career aspirations and wellbeing. Your future at the FT will be filled with opportunities that challenge and inspire you. With no fixed path, you’ll discover new skills and forge a career that can take you anywhere. Build a newsworthy career at the FT.

As Marketing Manager, Events, you will play a central role in driving the growth and success of FT Live’s high-profile events portfolio. You will be responsible for developing and driving strategic marketing plans, identifying and engaging target audiences, and delivering compelling campaigns that maximise attendance, delegate revenue and sponsorship opportunities.

FT Live is one of the Financial Times Group’s fastest-growing and most successful divisions, featuring flagship experiences including the award-winning Global Boardroom, Business of Entertainment and Women at the Top. It sits at the forefront of the FT’s evolution as a dynamic, interactive information source across multiple platforms.

Reporting to the Head of Marketing Operations & Planning, this 12-month parental cover role will support the B2C Senior Marketing Lead and work at the heart of FT Live’s relationship with delegates. You will collaborate closely with teams across the Financial Times to deliver integrated marketing campaigns, attract high-quality audiences to flagship virtual and hybrid events, and contribute to delegate revenue targets and wider business objectives.

Key responsibilities include developing and implementing data-driven, multi-channel marketing strategies to increase event awareness, delegate attendance and sponsorship revenue; identifying and targeting new audience segments; managing marketing budgets; planning integrated campaigns across email, web, digital and print advertising, SEO, social media and content marketing; owning and optimising the digital presence for events; developing strategic partnerships; driving community and content strategies; monitoring campaign performance; conducting post-event analysis; and collaborating closely with Content, Delegate Sales, Commercial Sales, Operations and wider Marketing teams to deliver seamless, high-impact campaigns and premium attendee experiences.

Experience
4–5+ years’ B2B or B2C marketing experience, ideally within events, media or agency environments. Proven experience building and engaging audiences through multi-channel marketing campaigns. Strong strategic and commercial mentality, balancing creative thinking with analytical decision-making. Experience using CRM systems, marketing automation platforms and analytics tools including Google Analytics. Experience creating and optimising digital content, including HTML tags, meta descriptions and keyword research.

About you
Excellent copywriting and communication skills, with the ability to craft compelling audience messaging. Strong understanding of digital marketing channels including email, social media, SEO and paid media. Comfortable using marketing technologies and software tools to support targeting, automation and campaign performance. Highly organised with the ability to manage multiple projects and deadlines in a fast-paced environment. Strong collaborator management and collaboration skills, with the ability to work effectively across cross-functional teams.

Qualifications
Desirable experience marketing premium B2B conferences, virtual events or hybrid event portfolios. Familiarity with subscription, media or audience-led business models. Experience working with sponsorship or partnership marketing campaigns.