Location
London

Hours
Full Time

Salary
Negotiable

About the Role
Shape the Future With Us
At WSP, we see the world differently. As one of the world's leading engineering and professional services firms, we bring together future-ready thinkers, technical experts and trusted advisors to create positive impact for communities around the globe. We are looking for an experienced Marketing Manager to join our Global Marketing & Communications team on a 12-month parental leave contract. This is a fantastic opportunity to play a strategic role in supporting business growth, strengthening client relationships, and enhancing WSP's market presence in Property & Buildings and Manufacturing.

Role Overview
The Global Marketing Manager is responsible for shaping and executing the marcoms strategy for the Property & Buildings and Industrial & Advanced Manufacturing business, acting as the main point of contact for the Global networks, regional business, and marcoms teams for all marcomms activity in this area. This role is pivotal in building strong relationships with sector stakeholders to gain a deep understanding of business strategy, market dynamics, competitor landscape, client insights, and organizational capabilities. By translating these insights into actionable marcoms strategies, the Global Marketing Manager ensures that marcoms initiatives drive measurable business impact and ROI.

Key Responsibilities
- Develop and implement marcoms strategies for designated sectors/businesses, ensuring alignment with overall business objectives and priorities.
- Contribute to the development of the overarching Global Marcomms Strategy.
- Build and maintain strong relationships with Global sector/business stakeholders and local marcoms & business leads to understand their strategic goals and translate these into effective marcoms strategies.
- Serve as the primary MarComs point of contact for the relevant sector/business leaders, managing expectations, timelines, and communications between MarComs and the business.
- Work closely with campaign, digital and communications teams to brief them on sector/business specific marcoms strategies and needs, oversee execution, and report back to the business on performance and ROI.
- Conduct thorough market research, client analysis, and competitive analysis to identify opportunities, inform the marcoms strategy, positioning, and develop compelling client value propositions.
- Leverage deep market and organizational understanding to develop differentiated propositions that showcase the company’s capabilities.
- Collaborate with Global client marketing leads to ensure that clients and prospects are at the heart of the marcoms strategy, driving engagement and growth.
- Measure and report on the impact of marcoms initiatives, providing clear insights into ROI and business outcomes.
- Provide input into regular marketing, SAP and sector reporting requirements.
- Partner with global and local marcomms teams to ensure integrated, consistent, localised strategy and marketing activity delivery.
- Facilitate knowledge-sharing across teams to maximize efficiency and consistency.

Experience
Minimum 8 years of relevant marketing experience. Experience in Property & Buildings or Manufacturing industries is preferable but not essential.

About you
Highly motivated with a passion for delivering results in a fast-paced environment. Strong strategic thinker with excellent stakeholder management skills. Ability to work collaboratively across global and local teams to drive integrated marketing initiatives.

Qualifications
Bachelor’s degree or equivalent qualification required.

Contract Type
Fixed Term Contract (12 months parental leave cover)