About the Borough This special place in South West London between the capital and the country has been a Royal borough longer than anywhere else - it is where the first kings of England were crowned. Today it is a vibrant and diverse borough, with a long history and strong cultural and community heritage. Kingston's riverside location, fantastic retail offer, historic market place and church, parks and gardens all make Kingston town centre the vibrant space it is, and each of our district town centres (Surbiton, New Malden, Tolworth and Chessington) have something unique to offer. Situated in Zone 6, Kingston is among the best-connected town centres in London – with direct train links from Kingston and Surbiton stations to Clapham Junction and London Waterloo, as well as Wimbledon for an interchange with the London Underground and Tramlink. Kingston’s people are innovative and entrepreneurial, and have a strong sense of community pride. The borough has been home to great industry and creativity for many years, reflected in assets such as the Rose Theatre, the International Youth Arts Festival and Kingston University, which boasts more new graduate business start-ups than any other. We have seen tremendous generosity and compassion within our communities, particularly in response to COVID-19, which is a demonstration of Kingston’s key strength. The council offers a strong level of support to vulnerable groups and those who need additional support, which has also increased significantly as a result of the pandemic. Like most places, the average age of our population is rising as more people are living longer, so we are working closely with residents to help them maintain their independence and further improve the cost effectiveness of our service to meet the ongoing rise in demand. Kingston is home to people from diverse and interesting cultures and backgrounds, which helps to create the rich sense of community shared across the borough. In particular, Kingston has a large Sri Lankan Tamil community and is home to more people from Korea than any other part of the UK. About the Role The purpose of the job is to develop and implement a marketing / communications plan for each curriculum area within Kingston Adult Education in conjunction with the Partnerships & Operations Manager, Senior Tutor for Partnerships & Operations and Curriculum Leads. This will include promoting the Service as widely as possible to local residents, charities, partners and employers both within and outside the borough. You will: Develop, produce and distribute marketing literature (including the prospectus) and social media and liaise with the Outreach and Engagement Coordinator, Partnership & Operations Manager, Senior Tutor for Partnerships and Operations, Curriculum Leads, RBK Comms and the wider Culture and Heritage team to ensure standards are met. Train staff on marketing tools (eg. Canva, Calameo etc.) Monitor, track and produce reports on marketing reach and impact. Identify and actively pursue marketing, publicity and promotion opportunities for the service, including press releases, advertisements, posters, leaflets, social media and other opportunities. Support the Outreach and Engagement Coordinator to monitor class numbers closely by producing a weekly ‘delivery against targets’ report and ensure all courses are promoted via an effective marketing plan in order to achieve enrolment targets. Maintain information on external websites and effectively market all provision offered by KAE using a variety of platforms / media (including social media) to ensure course places are full to capacity. Ensure knowledge of all KAE’s products is current and promote them effectively. Collate all service information and ensure it is effectively communicated to all staff by updating the weekly KAE Staff Update as the main point of comms for staff. Collate all relevant service information and ensure it is effectively communicated to all learners by creating and updating a regular KAE Learner Update as point of comms for all learners. Ensure high standards of customer service and represent the Service at meetings There may be occasional evening working About Us Kingston Adult Education is rated by Ofsted as a ‘good’ adult education provider for over 3,500 learners and is on an exciting journey towards outstanding provision. Our mission is to offer high quality learning and training opportunities to meet the needs of individuals and employers in Kingston and surrounding areas and to work alongside community partners to achieve this. About You Core requirements: Good communication skills both verbally and in writing, with the ability to communicate clearly, confidently and appropriately with colleagues and members of the public using the best methods of communication for the task. Good digital skills Experience of working within marketing in a previous role Work innovatively with social media platforms to ensure widest reach of communications Actively engage in positive cross organisational communications and team working Work successfully with key stakeholders within and outside of the Council Demonstrate innovation and creativity Demonstrate agility and adaptability in mindset and ways of working Question and challenge ways of working, with an understanding of the bigger picture in terms of the corporate context and external environment Demonstrate commitment to own personal and professional development to meet the changing demands of the role