Location
London

Hours
Full Time

Salary
From £85,000

About the Role
Immediate Media Co is home to some of the biggest and most loved consumer brands in the UK, including Radio Times, Good Food and BBC Gardeners World magazine. Our trusted, quality content reaches millions of people a month across digital, print, video, podcasts, apps and live events. We inspire, fuel, encourage and educate audiences to get more from the things they love, whether it’s reaching fitness goals, savouring good food, cultivating outdoor spaces, or enjoying the latest TV sensation.

The Director of Multimedia IP sits at the centre of the organisation, inspiring, developing and scaling high-value multimedia intellectual property across the portfolio. This role galvanises thinking beyond channel-first execution, bringing world-class expertise in broadcast, digital video, audio and emerging formats to identify opportunities, shape standout commissions and build commercially valuable content franchises.

Strategically aware, the role is part creative leader and part network operator, helping brands think bigger, make better investment decisions, and build a culture where multimedia content is planned as scalable IP rather than isolated projects. The Director works closely with editorial, commercial, and audience teams, alongside a diverse network of internal and external talent, ensuring investment in multimedia content delivers measurable audience, brand and commercial returns.

The role is accountable not only for creating great multimedia IP, but for increasing the organisation's capability to create, commission, evaluate and scale multimedia IP independently.

Key responsibilities include:
- Partnering with editors, content leads and producers to develop breakthrough ideas capable of scaling into repeatable multimedia franchises
- Supporting brand content teams in delivering portfolio-wide multimedia IP strategies that prioritise audience growth and subscription value
- Raising creative standards by developing new formats, storytelling approaches, production models and rigorous scaling gates
- Building a culture where ambitious ideas are rigorously developed and supported
- Leading critical strategic projects and high-profile commissions from concept through production, launch and review
- Bringing external market insight, broadcast expertise and industry best practice to challenge assumptions and raise creative ambition
- Leveraging industry relationships to identify partnership and production opportunities
- Representing the company externally with broadcasters, platforms, production partners and industry stakeholders
- Identifying emerging trends, technologies and market shifts to create competitive advantage
- Establishing commissioning frameworks, evaluation criteria and business cases for multimedia projects
- Ensuring investment decisions are informed by audience potential, strategic value, commercial opportunity and resource requirements
- Creating greater visibility of multimedia investment performance and portfolio ROI
- Acting as the organisation's leading authority on investable multimedia IP and resource focus

Experience
- Creative, operational and strategic expertise
- Outstanding idea generation and concept development skills
- Strong editorial instincts combined with commercial awareness
- Significant experience developing, commissioning and delivering successful multimedia content, franchises or broadcast properties that attract audiences, partners and sponsors
- Deep understanding of the economics of content production, audience growth and IP development, including AI-assisted opportunities
- Strong knowledge of broadcast, digital video, audio, social and emerging content ecosystems
- Ability to identify what makes content ownable, defensible and commercially valuable, spotting opportunities early
- Experience evaluating ROI and making investment recommendations under uncertainty
- Strong programme and project leadership capability
- Ability to move comfortably between strategic planning and hands-on execution
- Data-literate and able to use insight to guide decision-making

Network & Reputation
- Well-established network across media, broadcast, production, platform and creative industries
- Recognised credibility within the wider content sector
- Ability to open doors and create opportunities not otherwise available to the business

Leadership & Influence
- Highly effective stakeholder manager with experience operating in complex matrix organisations
- Strong emotional intelligence and ability to influence without direct authority
- Comfortable challenging established thinking while maintaining trust and credibility