Location
London

Hours
Full Time

Salary
Negotiable

About the Role
WPP Onefluence is seeking a dynamic and trend-savvy Influence Manager to join our team dedicated to L'Oréal. You will be responsible for driving successful influencer marketing campaigns aligned with L'Oréal's brand objectives. Leading a team of Influencer Executives, you will work closely with clients to ensure seamless campaign execution and impactful results. Your role includes managing influencer campaigns end-to-end: identifying, implementing, overseeing, and reporting on them. You will maintain an updated influencer database and stay informed about cultural trends and customer attitudes.

The ideal candidate is self-motivated, ambitious, and passionate about social media, relationship-building, and stakeholder management. You will integrate digital and social media into campaigns effectively and manage clients, internal teams, and projects to ensure timely and strategic alignment with L’Oréal brands. You will provide insights on cultural, platform, and social trends to consistently drive inspiring client work.

Key Responsibilities:
- Develop and implement comprehensive influencer marketing strategies aligned with brand goals.
- Identify key influencer segments and collaboration models.
- Collaborate with brand, social, PR, and e-commerce teams to integrate influencer activity.
- Manage budgets for influencer marketing initiatives.
- Build and maintain strong relationships with influencers, agencies, and talent managers.
- Oversee influencer outreach, negotiation, contracting, onboarding, and creative briefings.
- Lead paid influencer campaigns from ideation to performance analysis.
- Manage product seeding and gifting initiatives.
- Ensure compliance with advertising standards and disclosure regulations.
- Utilize data and analytics to measure campaign performance and provide actionable insights.
- Stay current with social media, influencer marketing, and beauty industry trends.
- Explore new platforms, tools, and strategies to keep influencer marketing efforts innovative.
- Maintain deep knowledge of social media platforms including Instagram, YouTube, TikTok, and emerging channels.
- Foster relationships with key influencers and industry partners.
- Demonstrate passion for beauty, skincare, and cosmetics across mass-market and luxury sectors.

This role offers the opportunity to lead trend-led activations and position L’Oréal at the center of culture within tight timeframes, delivering best-in-class influencer programs integrated into overall client strategies.

Experience
5–6 years of experience in influencer marketing, talent management, or digital brand marketing. Proven track record managing influencer campaigns from strategy through execution. Strong understanding of influencer ecosystems on Instagram, TikTok, YouTube, Snapchat, and emerging platforms.

About you
Self-motivated, ambitious, and action-oriented with a positive "can-do" attitude. Excellent relationship management, negotiation, and communication skills. Strong social media interest and stakeholder management experience. Creative mindset with the ability to identify and leverage cultural and social trends. Passionate about beauty, skincare, and cosmetics. Ability to manage clients, internal teams, and projects effectively to ensure strategic alignment and timely delivery.

Qualifications
Strong analytical and organizational skills with attention to detail. Familiarity with influencer marketing tools and platforms (e.g., Traackr). Experience working with both paid and organic influencer programs. Knowledge of advertising standards and disclosure regulations (ASA, FTC, etc.) is desirable.