Location
London

Hours
Full Time - 12-Month Fixed Term Contract

Salary
Negotiable

About the Role
WPP Onefluence is seeking a dynamic and trend-savvy Senior Influence Executive to join our team dedicated to L'Oréal. You will be responsible for driving successful influencer marketing campaigns that align with L'Oréal's brand objectives. In this role, you will lead influencer strategy and campaign execution across social platforms to amplify brand awareness, drive engagement, and grow our community within the beauty space. Your responsibilities include managing influencer relationships, developing creative campaign concepts, and ensuring brand alignment with both macro and micro creators. Key duties include developing and executing influencer campaigns for product launches, brand awareness, and seasonal initiatives; identifying and onboarding relevant beauty influencers across TikTok, Instagram, YouTube, and emerging platforms; managing briefs, contracts, timelines, and budgets; overseeing content production to ensure brand tone, aesthetic, and compliance; building and maintaining strong relationships with influencers, talent managers, and agencies; monitoring and analysing campaign performance; delivering insights and recommendations; and collaborating closely with PR, social media, e-commerce, and creative teams to ensure consistent messaging and amplification.

Benefits
25 days annual leave plus 1 Volunteer Day
Bupa Healthcare
Enhanced Maternity, Adoption and Shared Parental Leave
Flexible Working Model with core hours 10am – 4pm
1.5:1 Matching Pension Structure
Wellbeing and Health benefits including up to £25 per month towards exercise class membership, Unmind membership, LifeWorks tool, annual eye tests, development budgets, and wellbeing incentives
Season Ticket Loan and Cycle to Work Scheme
Life Assurance

Experience
2-3 years of experience in influencer marketing, preferably within the beauty, cosmetics, or lifestyle industry.
Experience with paid and seeding influencer amplification or affiliate programs.
Strong understanding of social media platforms and influencer ecosystems.
Analytical mindset with experience using tools like Traackr or similar.
Existing network of beauty influencers or creators.
Understanding of emerging platforms such as TikTok Shop, Threads, and YouTube Shorts.

About you
Excellent communication, negotiation, and relationship management skills.
Creative eye for beauty trends, social storytelling, and content aesthetics.
Ability to manage multiple projects and stakeholders in a fast-paced environment.
Trend-savvy and proactive in influencer marketing strategies.

Qualifications
No specific formal qualifications required; relevant experience and skills in influencer marketing are essential.