Location
London

Hours
Full Time

Salary
Negotiable

About the Role
WPP Onefluence is seeking a dynamic and trend-savvy Senior Influence Executive to join our team dedicated to L'Oréal. The ideal candidate will be responsible for driving successful influencer marketing campaigns that align with L'Oréal's brand objectives. As the Senior Influence Executive, you will lead influencer strategy and campaign execution across social platforms to amplify brand awareness, drive engagement, and grow our community within the beauty space. You’ll manage influencer relationships, develop creative campaign concepts, and ensure brand alignment with both macro and micro creators.

Key Responsibilities
- Develop and execute influencer campaigns for new product launches, brand awareness, and seasonal initiatives
- Identify and onboard relevant beauty influencers (macro, micro, and nano) across TikTok, Instagram, YouTube, and emerging platforms
- Create and manage influencer briefs, contracts, timelines, and budgets
- Oversee influencer content production to ensure brand tone, aesthetic, and compliance with marketing guidelines
- Build and maintain strong relationships with top-tier beauty influencers, talent managers, and agencies
- Act as the main point of contact for influencer collaborations and ongoing partnerships
- Monitor and analyse influencer campaign performance using analytics tools
- Deliver insights and recommendations to optimize future campaigns
- Report on ROI, engagement metrics, and audience growth
- Collaborate closely with PR, social media, e-commerce, and creative teams to ensure consistent messaging and amplification
- Support integrated marketing initiatives combining influencer, content, and brand storytelling

Benefits
25 days annual leave + 1 Volunteer Day
Bupa Healthcare
Enhanced Maternity, Adoption and Shared Parental Leave
Flexible Working Model with core hours: 10am – 4pm
1.5:1 Matching Pension Structure
Wellbeing and Health benefits including up to £25 per month towards physical or online exercise class membership, Unmind membership, LifeWorks tool, annual eye tests, development budgets, and wellbeing incentives
Season Ticket Loan and Cycle to Work Scheme
Life Assurance
Ogilvy is committed to diversity, equity, and inclusion, fostering an inclusive and welcoming environment for all employees. Reasonable adjustments are supported throughout the application and employment process to ensure accessibility and equal opportunity.

Experience
2-3 years of experience in influencer marketing, preferably within the beauty, cosmetics, or lifestyle industry
Strong understanding of social media platforms and influencer ecosystems
Experience with paid and seeding influencer amplification or affiliate programs
Analytical mindset with experience using tools like Traackr or similar
Existing network of beauty influencers or creators
Understanding of emerging platforms such as TikTok Shop, Threads, and YouTube Shorts

About you
Excellent communication, negotiation, and relationship management skills
Creative eye for beauty trends, social storytelling, and content aesthetics
Ability to manage multiple projects and stakeholders in a fast-paced environment

Qualifications
No formal qualifications specified, but relevant experience and skills in influencer marketing are essential