Location
London

Hours
Full Time

Salary
Negotiable

About the Role
WPP Onefluence is seeking a dynamic and trend-savvy Influencer Marketing Manager to join our team dedicated to L'Oréal. You will be responsible for driving successful influencer marketing campaigns that align with L'Oréal's brand objectives. Leading a team of Influencer Executives, you will work closely with clients to ensure seamless campaign execution and impactful results. Your role includes managing influencer campaigns end-to-end: identifying, implementing, overseeing, and reporting on them. You will maintain an updated influencer database and stay informed about cultural trends and customer attitudes.

The ideal candidate is self-motivated, ambitious, and passionate about social media, with strong relationship-building and stakeholder management skills. Proven ability to integrate digital and social media into campaigns is essential, alongside management skills for clients, internal teams, and projects to ensure timely and strategic alignment with L’Oréal brands.

You will be enthusiastic about all aspects of influencer marketing, providing insights on cultural, platform, and social trends to consistently drive inspiring client work. A positive "can-do" attitude and action-oriented mindset are key to success in this role.

Key Responsibilities:
- Develop and implement a comprehensive influencer marketing strategy aligned with brand objectives
- Identify key influencer segments (macro, micro, nano, celebrity) and determine collaboration models suited to campaign goals
- Collaborate with brand, social, PR, and e-commerce teams to integrate influencer activity into wider marketing campaigns
- Manage annual and campaign budgets for influencer marketing initiatives
- Build and maintain strong relationships with influencers, agencies, and talent managers
- Oversee influencer outreach, negotiation, contracting, onboarding, and creative briefings ensuring content aligns with brand guidelines
- Foster long-term ambassador relationships with high-performing partners
- Lead end-to-end paid influencer campaigns from ideation to content delivery and performance analysis
- Manage product seeding and gifting initiatives to drive organic advocacy
- Ensure compliance with advertising standards and disclosure regulations (ASA, FTC)
- Utilize data and analytics to measure campaign performance, providing actionable insights and recommendations
- Regularly report on key metrics and KPIs showcasing impact and ROI
- Stay up to date with social media, influencer marketing, and beauty industry trends
- Explore new platforms, tools, and strategies to keep L'Oréal's influencer marketing ahead of the curve
- Lead trend-led activations within tight timeframes to position L’Oréal at the centre of culture
- Maintain deep knowledge of social media platforms including Instagram, YouTube, TikTok, and emerging channels
- Develop and nurture relationships with key influencers and industry partners
- Demonstrate passion for beauty, skincare, and cosmetics across mass-market and luxury sectors
- Experience with both paid and organic influencer programs

Experience
5–6 years of experience in influencer marketing, talent management, or digital brand marketing.
Strong understanding of influencer ecosystems, especially on Instagram, TikTok, YouTube, Snapchat, and emerging platforms.
Proven track record managing influencer campaigns from strategy to execution.
Experience working with both paid and organic influencer programs.

About You
Self-motivated, ambitious, and action-oriented with a positive "can-do" attitude.
Strong relationship management, negotiation, and communication skills.
Passionate about social media and influencer marketing.
Creative mindset with the ability to identify and leverage cultural and social trends.
Excellent organizational and analytical skills with attention to detail.
Ability to manage clients, internal teams, and projects effectively to ensure strategic alignment and timely delivery.

Qualifications
Familiarity with influencer marketing tools and platforms (e.g., Traackr).
Deep knowledge of social media platforms and advertising standards (ASA, FTC).
Passion for beauty, skincare, and cosmetics, with familiarity in both mass-market and luxury sectors.