Location
London

Hours
Full Time

Salary
Competitive salary

About the Role
We’re Civica, a global software company supporting over 5,000 public bodies to deliver critical services to more than 100 million citizens worldwide. As Paid Media & Social Manager, you will lead two core marketing functions: hands-on management of paid digital media campaigns and the strategic development of Civica’s social media presence. You will plan, execute, optimise, and report on paid campaigns across multiple platforms, ensuring spend efficiency and strong ROI. Alongside paid media, you will transform Civica’s social channels, particularly LinkedIn, into a high-performing B2B function by shaping organic strategy, leading content programmes, building employee advocacy, and enhancing executive visibility. Working closely with Brand, Content, and Campaign teams, you will ensure alignment across channels and contribute to a cohesive, results-driven marketing approach, reporting directly to the Director of Marketing Channels.

Responsibilities
Own the planning, budget allocation, and execution of paid media campaigns across LinkedIn Ads, paid search, display, and other relevant digital channels. Lead the strategic overhaul of Civica's LinkedIn and broader social channels, defining channel strategy, content architecture, tone of voice, and governance to transform social into an active pipeline and brand-building asset. Build and manage a structured organic social content programme aligned with campaign priorities, product moments, and market-relevant thought leadership. Develop and run an employee advocacy programme and support executive social media profiles to amplify the company’s positioning. Manage agency and platform relationships as an informed and technically capable client.

Experience
Proven hands-on experience managing paid media campaigns in a B2B environment with direct experience using LinkedIn Campaign Manager, Google Ads, or equivalent platforms. Demonstrated strategic and executional capability in B2B social media, specifically in overhauling or building LinkedIn channel presence with a clear understanding of organic reach, engagement, and community development. Strong analytical skills to interpret paid media and social performance data, identify trends, and translate insights into optimisation and reporting. Proficient with social media management and analytics platforms, paid media reporting tools, and LinkedIn Campaign Manager, able to operate independently and extract actionable insights. Sound understanding of how paid media integrates with organic social, marketing automation, and CRM, coordinating across teams to ensure consistent data flow, attribution, and campaign coherence.

About you
You are a strategic thinker with hands-on execution skills, passionate about B2B marketing and social media. You thrive in a collaborative environment, enjoy driving transformation, and are comfortable managing multiple stakeholders. You bring analytical rigor and a data-driven mindset to your work and are motivated by delivering measurable business impact. You are proactive, adaptable, and eager to contribute to a company making a real difference in public services.

Qualifications
There are no formal qualification requirements specified for this role; however, relevant marketing or digital media certifications and proven professional experience are highly valued. Most importantly, you bring enthusiasm, a growth mindset, and a commitment to excellence.