Regional General Manager


Location
London
Hours
Full Time
Salary
Negotiable
About the Role
Biffa is seeking an exceptional Regional General Manager to take full strategic ownership of our London region. Reporting to the Area Business Director, you will be the driving force behind multi-site operational excellence. Through people-first leadership, strategic foresight, and an unwavering commitment to service and safety, you will shape the region’s success story. Your leadership sets the tone for sustained growth, customer satisfaction, and cultural resonance across all sites.
In this high-impact role, you will lead from the front—ensuring every operation is safe, compliant, and cost-effective. You will balance diligence with agility, continuously uncovering efficiencies and embedding a performance mindset that delivers bottom-line results. Representing Biffa at a senior level, you will build strategic partnerships and forge relationships within local networks. With sharp commercial instincts, you will anticipate challenges and identify competitive opportunities—always ready with a game plan that keeps the region one step ahead.
Key Responsibilities
Strategic Leadership
Define and deliver the regional strategy aligned with organisational goals
Influence the wider business and contribute to national planning conversations
Set and support strategic growth initiatives (organic and M&A)
Represent the region in key stakeholder engagements and Town Halls
Operational Management
Ensure safe and compliant operations with visible safety leadership
Deliver P&L accountability and meet budget targets
Foster operational excellence through simplicity, consistency, and data-driven performance
Drive efficiencies across disposal, payroll, and asset utilisation
Drive efficient processes and high recovery rates in Transfer Stations
People & Culture
Develop and sustain a high-performance culture through coaching and leadership behaviours
Lead succession planning and colleague development
Engage and inspire teams through genuine, accountable leadership
Champion diversity, inclusion, and collaborative working across sites
Customer Excellence
Ensure industry-leading service with a relentless customer-first mindset
Lead successful mobilisation and reduce customer churn
Ensure strong links with the Customer Services and Credit Control team to manage churn appropriately for the region
Achieve On-Time-In-Full (OTIF) delivery targets
Commercial Enablement
Enable growth through commercial partnerships and local market opportunities
Support capacity expansion and talent development across regional and site teams through partnering with Central support teams
Collaborate and influence with disposal procurement team to negotiate competitive disposal rates and terms to support the disposal budget
Experience
- Proven track record of running large, operationally complex businesses
- Strong financial acumen and experience owning a P&L
- Senior leadership experience across commercial, operational, and people functions
- Experience driving transformation or business improvement
About you
- Ability to build performance cultures that deliver results
- Executive presence with strong stakeholder influence
- Strategic thinker with sharp commercial instincts
- People-first leadership style with a commitment to safety and compliance
Qualifications
- Degree-level education or equivalent experience
- Transport CPC advantageous


