Location
London

Hours
Full Time

Salary
Up to £29,500 per annum

About the Role
Immediate Media Co is home to some of the UK's most loved consumer brands including Radio Times, Good Food and BBC Gardeners World magazine. Our trusted content reaches millions monthly across digital, print, video, podcasts, apps and live events. Immediate Live is the UK’s leading consumer events company, delivering premium, passion-led events across the UK and Ireland attracting over 650,000 visitors annually.

We are seeking a highly organised, enthusiastic, and resilient Sales and Sponsorship Executive to join our Craft portfolio team. This portfolio includes five market-leading events such as The Festival of Quilts (Birmingham), Knit + Stitch (London, Harrogate, Northern Ireland), and The Stitch Festival London. You will join a fun, hard-working team dedicated to making these events the best in the market.

Reporting to the Head of Sponsorship and Sales Manager, you will collaborate closely with sales, sponsorship, marketing, and operations teams to support revenue generation and client delivery. Your responsibilities will include managing stand bookings, lead generation, sales administration, exhibitor relationships, and coordinating sponsorship activities to ensure agreements are fulfilled before and during events.

Key duties include:
- Selling stand space and digital products to achieve revenue targets and KPIs
- Making approximately 50 outbound calls per week with a focus on new business development
- Managing client relationships from initial contact through event delivery
- Developing a strong understanding of exhibitor needs and ensuring sponsorship agreements are delivered to a high standard
- Building and managing your own sales pipeline with accurate forecasting and CRM data management (Salesforce)
- Supporting onsite event delivery including rebooking campaigns and face-to-face sales
- Collaborating internally across multiple teams to ensure seamless event execution and excellent client service
- Attending competitor and industry events to generate leads and insights

This role requires travel and occasional overnight stays to attend events and support onsite activities, managing around 30-40 clients personally during events.

Experience
- Demonstrable success in or understanding of a sales or target-driven role
- Experience in consumer events, exhibitions, or media sales is desirable
- Market and industry knowledge relevant to live events is advantageous
- Previous experience in a sales environment is preferred

About you
- Excellent written and verbal communication skills
- Confident communicator with strong interpersonal and listening skills
- Effective negotiation and objection-handling abilities
- Highly organised with excellent time management skills
- Comfortable with high-volume outreach and proactive sales activity
- Self-motivated, resilient, and results-driven
- Natural relationship builder and networker

Qualifications
No specific qualifications required; a positive attitude and strong work ethic are essential.