Location
London, with a 50% hybrid working model (averaging two to three days onsite)

Hours
Full Time

Salary
Not specified

About the Role
The Financial Times (FT) is a globally recognised news organisation known for its authority, integrity and accuracy. FT Longitude, a specialist thought leadership division within the FT Group, partners with leading B2B organisations to create high-profile thought leadership programmes that build authority, influence senior audiences and generate commercial impact. We are seeking a commercially curious, resilient and highly motivated Sales Development Representative to join FT Longitude's growing commercial team on a six-month fixed term parental leave cover contract, with potential extension subject to business needs. This newly created role focuses on opening high-quality conversations with senior decision-makers across sectors such as consulting, technology, financial services, professional services, enterprise software, risk, cybersecurity and artificial intelligence. You will research accounts thoroughly, develop tailored outreach via phone, email and LinkedIn, and create qualified meetings and early-stage opportunities for the senior sales team. Reporting to the Commercial Director and working across a global remit, you will gain valuable experience in consultative B2B sales, supported by structured induction, ongoing coaching and practical training. This role offers the chance to help shape inside sales operations at FT Longitude and build a pathway towards future business development or consultative sales positions.

Experience
Approximately one to two years' experience in sales, sales development, business development, lead generation or a related commercial role. Confidence engaging senior partners via telephone, email and LinkedIn. Experience in thought leadership, content marketing, B2B publishing, media, research, professional services or agency environments is desirable. Familiarity with LinkedIn Sales Navigator, ZoomInfo, Salesforce or similar CRM tools is advantageous. Understanding of B2B marketing, brand authority, content strategy, demand generation or senior buyer engagement and knowledge of MEDDPICC or other sales qualification frameworks is a plus. Training will be provided.

About you
Clear, professional communication skills with the ability to build rapport quickly. Curiosity about businesses, brands, markets and senior executive agendas. Resilience and persistence with a positive approach to rejection. Strong research skills to develop personalised outreach rather than generic messaging. Excellent organisation and ability to manage multiple accounts, leads and follow-ups. Strong written communication skills for concise and engaging prospect communications. Proactive, self-motivated with a strong appetite for learning. Collaborative mindset with willingness to work closely with sales, marketing, strategy and editorial teams. Confidence to contribute ideas and insights beyond task completion.

Qualifications
No specific qualifications required; a positive attitude, commercial curiosity and willingness to learn are essential.