Location
London, based at Chiswick Park with some flexibility on remote working as appropriate.

Hours
Monday to Friday, 9:00 – 17:00. May require attendance and travel to other IMG locations and meetings. Unsocial hours may be required depending on business demands.

Salary
Negotiable

About the Role
IMG is a leading global sports marketing agency specializing in media rights management and sales, multi-channel content production and distribution, brand partnerships, strategic consulting, digital services, and event management. As a subsidiary of TKO Group Holdings, Inc., IMG powers the growth of revenues, fanbases, and intellectual property for more than 250 federations, associations, events, and teams worldwide, including the NFL, English Premier League, International Olympic Committee, NHL, Major League Soccer, ATP and WTA Tours, Wimbledon, EuroLeague Basketball, DP World Tour, UFC, WWE, and PBR.

We are seeking a highly talented Senior Copywriter to shape how IMG communicates globally. This senior creative role is responsible for setting the standard of written work across the agency’s owned channels and marketing communications. You will transform strategy, insight, and complex ideas into clear, compelling narratives that build IMG’s reputation, support commercial growth, and connect with audiences across sport and culture.

You will lead copy development for executive thought leadership, B2B email marketing, RFPs, social media, and the website. Collaborating closely with senior stakeholders, subject-matter experts, the Creative team, and Corporate Communications, you will define briefs, shape stories, and deliver distinctive, accurate, and effective work. As a senior team member, you will also elevate the wider creative output through constructive feedback, mentoring, and a strong point of view on craft, tone, and messaging.

Key responsibilities include owning and evolving IMG’s written voice, leading high-quality copy development, partnering with executives on thought leadership content, shaping B2B marketing materials, overseeing copy for commercial communications, website, social channels, and email marketing, supporting Corporate Communications with messaging, creating content for industry events, researching trends, editing and proofreading, mentoring junior writers, establishing efficient copy workflows, and responsibly using AI tools to support research and idea generation.

Experience
- Seven or more years in copywriting, content, editorial, or related roles, preferably within agency, marketing, or sports environments.
- Strong portfolio demonstrating strategic and creative writing across multiple formats, platforms, and audiences.
- Experience in B2B, corporate, and executive communications with an understanding of brand and commercial objectives.
- Exceptional writing, editing, and proofreading skills with attention to detail and tone of voice.
- Ability to translate complex information and expert input into clear, persuasive narratives.
- Experience working directly with senior stakeholders and executives, with confidence to advise and influence.
- Experience leading or mentoring writers or creatives.
- Strong understanding of digital content, social platforms, SEO, and content optimization.
- Excellent organization and project management skills, managing multiple priorities and deadlines.

About you
- A natural storyteller who crafts beautifully written narratives from ideas, strategy, and raw content.
- Works with speed, precision, and minimal supervision.
- Highly organized, thrives under pressure, and maintains focus during tight deadlines.
- Detail-oriented without losing sight of the bigger picture.
- Curious, culturally aware, and passionate about sport, culture, and storytelling.
- Brings ideas, not just words, understanding how creative work builds reputation and wins business.
- Confident presenting and defending ideas while open to challenge and collaboration.
- Comfortable working across executive communications, commercial storytelling, social content, and editorial work.
- Calm under pressure, solutions-focused, and maintains high standards.
- Builds trusted relationships across teams, countries, and time zones.
- Deeply cares about clarity, originality, and impact.
- Passionate about sport, culture, and the sports marketing landscape.

Qualifications
- A relevant degree in English, Journalism, Communications, Marketing, or related field is preferred.

Additionally, success at IMG is driven by four core competencies:
- Business Acumen: Understanding financial drivers and aligning decisions to strategic outcomes.
- Operational Excellence: Driving efficiency, governance, and continuous improvement.
- Innovation Mindset: Cultivating curiosity, experimentation, and forward-looking capability.
- Leadership & Collaboration: Inspiring others, building trust, and enabling teamwork.