Location
London

Hours
Full Time

About the Role
At Moody's, we unite the brightest minds to turn today’s risks into tomorrow’s opportunities. We strive to create an inclusive environment where everyone feels welcome to be who they are—with the freedom to exchange ideas, think innovatively, and listen to each other and customers in meaningful ways. Moody’s is transforming how the world sees risk. As a global leader in ratings and integrated risk assessment, we’re advancing AI to move from insight to action—enabling intelligence that not only understands complexity but responds to it. We decode risk to unlock opportunity, helping our clients navigate uncertainty with clarity, speed, and confidence.
If you are excited about this opportunity but do not meet every single requirement, please apply! You still may be a great fit for this role or other open roles. We seek candidates who model our values: invest in every relationship, lead with curiosity, champion diverse perspectives, turn inputs into actions, and uphold trust through integrity.

As a Senior Marketing Associate in Demand Generation, you will support the execution and optimization of multi-channel campaigns that drive pipeline growth and revenue across Moody’s. You will build and manage campaigns across email, digital advertising, social media, webinars, content syndication, and events. You will configure and launch campaigns within marketing automation platforms, build targeted audiences using data-driven segmentation, support lead nurture programs, and manage lead capture and handoff processes between Marketing and Sales teams.

You will conduct quality assurance reviews of campaign assets, monitor and analyze campaign performance, coordinate with external vendors, and drive operational excellence through process improvement, automation, campaign governance, and the use of AI-enabled marketing tools.

Our Marketing team creates and activates multi-channel campaigns that engage target audiences and drive measurable demand, pipeline growth, and revenue. We use AI to scale marketing impact through content creation, personalization, campaign execution, quality assurance, and faster optimization, while maintaining responsible and ethical AI practices. By joining our team, you will work closely with Sales, Marketing Operations, Digital Marketing, Content, and field teams to deliver revenue-generating demand generation programs across the full funnel.

Experience
3+ years of experience executing multi-channel demand generation campaigns across two or more of the following channels: email, paid media, social media, content syndication, webinars, and events, delivering measurable lead, pipeline, and revenue outcomes.
Hands-on experience with marketing automation platforms such as Marketo, HubSpot, Pardot, Mailchimp or similar, including campaign build, launch, audience segmentation, workflow management, and optimization.
Strong understanding of audience targeting, lead nurturing, and customer journey execution using data-driven approaches to improve engagement, lead quality, and campaign performance.
Experience in B2B marketing; experience within financial services, data and analytics, or technology is preferable but not essential.
Exceptional attention to detail, with experience conducting quality assurance across emails, landing pages, forms, workflows, links, and other campaign assets to ensure a high-quality customer experience and regulatory compliance.
Experience analyzing campaign, engagement, conversion, and pipeline metrics to identify optimization opportunities, improve performance, and support business growth.
Excellent organizational and stakeholder management skills, with the ability to coordinate multiple projects, vendors, and Sales and Marketing teams simultaneously.
Demonstrated proficiency in artificial intelligence concepts, with hands-on experience using AI tools to streamline workflows and enhance operational efficiency.
Proven ability to implement AI-powered solutions to solve business challenges, with a growing awareness of AI risk management and a commitment to responsible and ethical AI use.

About you
You are a proactive, detail-oriented marketing professional who thrives in a collaborative environment. You have strong communication and organizational skills and are comfortable managing multiple projects simultaneously. You embrace innovation and are eager to leverage AI and data-driven insights to optimize marketing campaigns. You value integrity, diversity, and continuous learning, aligning with Moody’s core values.

Qualifications
Bachelor’s degree in Marketing, Business, Communications, or a related discipline.
Equivalent professional marketing qualifications or relevant industry experience will also be considered.