Location
London

Hours
Hybrid model requiring onsite presence 50% of the time

About the Role
The Fixed Income Events Division of FT Live is a fast-paced, tight-knit team focused on delivering premier deal-making events for the structured finance, bond market and private credit communities. This portfolio includes flagship events such as Global ABS, ABS East, FT Global Bond Summit, CEE Forum, and the newly launched Private Credit Connect: London.

As Senior Marketing Manager, you will lead delegate acquisition, audience engagement and commercial growth across the Bond portfolio conferences and events. Working closely with the Marketing Director and cross-functional partners, you will manage integrated marketing campaigns throughout the full event lifecycle—from pre-event marketing and campaign management to on-site execution and post-event analysis.

This role requires a commercially minded, strategically driven marketer with strong leadership skills, an entrepreneurial approach, and a passion for data-led marketing and audience growth. You will help shape the future development of the events portfolio during a phase of exciting growth and integration within the FT. Leading, mentoring and developing junior team members, you will foster a collaborative, inclusive and high-performing culture that encourages innovation, accountability and continuous improvement.

Key responsibilities include owning marketing strategy and commercial performance for flagship Fixed Income Events, driving multi-channel campaigns across email, social media, digital marketing and partnerships, and delivering against delegate registration, attendance and revenue targets. You will develop audience acquisition and segmentation strategies using research, data insights and AI-powered tools, optimise event websites and digital touchpoints for SEO and conversion, and collaborate across FT editorial, subscriptions, commercial and data teams to identify cross-promotional opportunities.

Additionally, you will provide senior marketing leadership on-site during flagship events, manage budgets effectively to deliver measurable ROI, and build strong relationships across sales, production, operations, design and wider marketing teams. You will also lead strategic projects including recruitment, onboarding, performance management, process improvements, AI adoption, brand initiatives and greater collaboration across FT Group teams.

This role offers the opportunity to work in a globally recognised news organisation committed to diversity, equity and inclusion, with a warm, collaborative culture that supports your growth, career aspirations and wellbeing.

Experience
- Proven track record managing and developing high-performing marketing teams
- Experience designing and delivering multi-channel marketing campaigns
- Strong collaboration skills and openness to new ideas, systems and processes
- Confident decision maker with commercial acumen
- Proficient with email platforms, Salesforce, Sprout Social, CMS, Canva, Google Analytics, Google Sheets/Excel
- Experience commercialising events including launch events
- Strong digital marketing expertise and data-driven optimisation
- Excellent communication skills for articulating performance metrics and opportunities

About you
- Dedicated and driven to achieve commercial success
- Excellent organisational and time management skills
- Ability to build and maintain strong relationships with business partners at all levels
- Comfortable managing multiple priorities and delivering to deadlines in a fast-paced environment
- Strong written and verbal communication skills with attention to detail
- Collaborative leader who fosters creativity, accountability and innovation

Qualifications
- Willingness to continuously develop marketing knowledge and industry expertise
- Experience in recruitment, mentoring and team development is desirable
- Knowledge of AI tools and marketing technology adoption is a plus