Location
Blackfriars

Hours
Full Time

Salary
Negotiable

About the Role
Informa Markets, a division of Informa Group, creates global platforms for industries by organising over 500 large-scale branded and transaction-oriented events across 14 specialist markets. We provide year-round online platforms for companies to showcase their businesses and products, enabling buyers to conduct research and generate valuable leads. As part of Informa, a FTSE 100 company ranked #3 in Glassdoor's Best Places to Work 2025 UK list, we are committed to delivering exceptional experiences and business growth.

We are seeking a Senior Marketing Manager to take strategic and operational ownership of audience marketing for a dedicated portfolio of renewable energy events and conferences. You will lead the development and execution of comprehensive marketing strategies that drive delegate acquisition and revenue growth. Using customer insights, segmentation, and data analysis, you will design and implement integrated campaigns across multiple channels, leveraging automation, digital tools, and customer-centric messaging.

Your responsibilities will include owning portfolio marketing strategy and revenue management, managing senior stakeholders and media partners, leading integrated campaigns across email, social, paid media, content, and digital platforms, optimising event websites and registration processes, and analysing customer data to improve conversion and ROI. You will also map customer journeys, build personas, pilot emerging channels, and collaborate with cross-functional teams to ensure alignment and best practice across marketing activities.

We offer a flexible working environment with a blend of in-person and remote work, a supportive and inclusive culture, and a comprehensive benefits package designed to support your wellbeing and career development.

Experience
- Proven track record in B2B events marketing with successful delegate acquisition and revenue growth
- Strong analytical skills with experience using data to drive marketing decisions and journey optimisation
- Proficiency in data analysis tools and CRM systems
- Experience in customer profiling, persona development, and segmentation strategies
- Demonstrated ability to set and achieve revenue targets and marketing objectives
- Proven stakeholder management and communication skills
- Experience with marketing automation platforms, SEO/SEM, paid channels, digital marketing analytics, and content marketing is desirable
- Experience in renewable energy or sustainability sectors is a plus

About you
- Strategic thinker with hands-on campaign execution expertise
- Exceptional organisational skills with ability to manage multiple projects under tight deadlines
- Collaborative team player who champions best practices and shares insights
- Energetic, ambitious, and motivated to deliver results
- Adaptable to a flexible working environment and supportive of diversity and inclusion

Qualifications
- Bachelor's degree in Marketing, Business Administration, Communications, or related field
- Knowledge of marketing metrics, KPIs, lead scoring, attribution models, and predictive analytics
- Familiarity with data visualisation tools (e.g., Tableau, Power BI) and SQL/database query experience is advantageous