Location
London, Southwark Office (Hybrid working with minimum 2 office days per week, one of which is Monday or Friday)

Hours
Full Time

Salary
Negotiable

About the Role
We are seeking a Senior Marketing Manager to join the Tatcha UK team. Founded in 2009 by Vicky Tsai, Tatcha blends timeless Japanese botanicals with proven clinical ingredients to create skincare products crafted at the Tatcha Institute in Tokyo. This role offers an exciting opportunity for an ambitious, passionate, and driven marketing professional with strong fundamentals in digital, product, and retail marketing.

In partnership with the Senior National Account Manager, you will develop holistic and integrated marketing campaigns that enhance customer experience, drive retail sales, and meet category objectives within key retail partners, focusing on maximum ROI. You will own and execute the brand marketing go-to-market strategy, balancing all channels to deliver ambitious revenue targets.

Key Responsibilities:

Retail Marketing
- Develop and execute annual retail marketing trade plans aligned with brand priorities, retailer objectives, and commercial targets.
- Manage full 360° retail marketing programming, including retailer.com placements, promotional events, media, digital marketing, social media, and co-op marketing.
- Adapt brand materials for channel-specific in-store and online execution; manage brand assets including marketing collateral, promotional materials, copy, and imagery.
- Analyze retailer-specific marketing reports to provide data-driven recommendations.
- Lead retailer acquisition and retention initiatives, negotiating marketing levers and ensuring seamless execution.

Brand Marketing
- Develop and issue marketing briefs for all projects to cross-functional global partners.
- Create and brief marketing programs including campaigns, sets, assets, GWPs, and promotional initiatives.
- Identify opportunities to drive brand awareness, customer engagement, and loyalty across sales channels.

Merchandising Strategy
- Determine in-store and retailer.com assortments, fixture types, visual merchandising, and product pages using performance metrics and competitive insights.
- Develop creative concepts and content supporting paid media campaigns and retailer social initiatives.

Budget Management
- Develop annual marketing budgets for each channel, track spend and co-op investments, review invoices, and support budget reconciliation.

This role requires a strategic thinker with strong analytical skills, a customer-obsessed mindset, and the ability to collaborate and influence cross-functional teams in a fast-paced environment.

Experience
- Minimum 5 years in a Marketing Manager role with proven managerial experience.
- Demonstrated success creating business impact through prestige beauty marketing strategies across key retail partners, particularly Sephora and Space NK.

About You
- Strategic thinker with the ability to translate data and insights into actionable marketing plans.
- Strong analytical and quantitative skills with experience measuring performance and making data-driven decisions.
- Customer-obsessed with deep understanding of the consumer journey and retail marketing levers.
- Highly collaborative with strong relationship-building and influencing skills.
- Results-oriented, proactive, and able to manage multiple priorities in a dynamic environment.
- Creative problem solver with a forward-thinking mindset and passion for innovative marketing solutions.
- Demonstrates strong learning agility, takes initiative, and adapts quickly to changing business needs.

Qualifications
- Proven ability to inspire and influence partners and gain alignment for strategies.
- Intuition for synthesizing data to drive business decisions.
- Alignment with Unilever’s winning behaviours: Care Deeply, Focus on What Matters, Deliver with Excellence, Stay Three Steps Ahead.
- Future-fit skills including creativity, customer/consumer experience, and problem solving.