Location
London

Hours
Full Time

Salary
Negotiable

About the Role
Meta is seeking a UX Researcher with deep mixed-methods expertise to drive strategic research across one of our core product areas. In this role, you will lead large-scale research programs that combine qualitative and quantitative approaches to uncover human behaviors, attitudes, and motivations at scale. You will shape product strategy by translating complex research findings into clear, actionable insights that influence decisions across product, design, engineering, and policy. You will operate as a company-level subject matter expert, setting the research agenda and elevating the craft of user experience research across teams.

Key responsibilities include defining and driving the research strategy and roadmap for large-scale, cross-functional product areas, identifying the highest-impact research questions and translating ambiguous business problems into rigorous study designs. You will lead complex mixed-methods research programs integrating qualitative methods such as in-depth interviews, ethnographic studies, and usability evaluations with quantitative approaches including surveys, behavioral data analysis, and statistical modeling.

You will design end-to-end data collection strategies that eliminate bias, leverage multiple data sources, and produce findings that accurately represent diverse global user populations. Synthesizing qualitative and quantitative findings into deep-level insights and compelling narratives, you will drive product decisions and inform long-term strategy at the organizational level. Developing and communicating data visualizations and research frameworks that distill complex findings into clear, actionable formats tailored to varied audiences including product leaders and executives is essential.

Collaboration with product management, design, data science, engineering, and policy partners to integrate research insights into product planning and prioritization is a core part of the role. You will coach and advise peers on research design, analytical frameworks, qualitative coding schemas, and quantitative methods to elevate research quality across the organization. Proactively identifying and mitigating risks in research methodology, project coordination, and stakeholder alignment will ensure timely and high-quality delivery of research programs.

Leveraging AI tools to redesign research workflows, accelerate synthesis and analysis, and scale insight generation across the organization is expected. You will build and maintain a network of cross-functional stakeholders, acting as a recognized subject matter expert sought out for guidance on research strategy and methodology.

Experience
- Bachelor’s degree with 13+ years of relevant experience in user experience, applied research and/or product research and development, or a Master’s degree with 11+ years relevant experience, or PhD with 8+ years relevant experience
- Conducting mixed-methods UX research, including qualitative research such as interviews, ethnography, and usability studies, and quantitative research such as surveys, behavioral analysis, and statistical methods
- Independently leading large-scale, ambiguous, and cross-functional research programs from study design through insight delivery and stakeholder influence
- Designing analytical frameworks and applying advanced qualitative coding and quantitative statistical techniques to generate deep-level insights from complex data sets
- Translating research findings into clear narratives and data visualizations that drive product strategy and resonate with diverse audiences including executive leadership
- Collaborating with and influencing cross-functional partners including product management, design, data science, and engineering to integrate research into product decisions
- Conducting research in areas such as Integrity, Security, Support and/or Global + Developing countries
- Adhering to and implementing responsible, ethical AI practices (e.g., risk assessment, bias mitigation, quality and accuracy reviews)
- Leading international or cross-cultural research programs that account for diverse user contexts and global product considerations
- Integrating AI tools into research workflows to accelerate synthesis, automate analysis, or scale insight generation, with demonstrated measurable impact on research quality or efficiency
- Applying emerging quantitative research methods such as conjoint analysis, MaxDiff, or large-scale behavioral data modeling to complement qualitative programs
- Demonstrated ongoing AI skill development (e.g., prompt/context engineering, agent orchestration) and staying current with emerging AI technologies
- Developing organization-wide research measurement frameworks or standards that improve research practice at scale
- Demonstrated ability to integrate AI tools to optimize/redesign workflows and drive measurable impact (e.g., efficiency gains, quality improvements)

About you
You are a strategic thinker with strong leadership skills and a passion for advancing the craft of UX research. You thrive in ambiguous, complex environments and have excellent communication skills to influence diverse stakeholders including executives. You are proactive in identifying risks and opportunities and are eager to leverage AI and emerging technologies to enhance research impact. You value collaboration and mentorship, helping to elevate research quality across teams and the broader organization.

Qualifications
Advanced degree (Bachelor’s, Master’s, or PhD) in a relevant field with extensive experience in UX research and product development. Proven expertise in mixed-methods research design, execution, and analysis. Demonstrated success in leading large-scale, cross-functional research initiatives and integrating research insights into product strategy.