Location
240 Blackfriars Rd, London

Hours
Full Time

Salary
Negotiable

About the Role
Informa Markets, a division of Informa Group, creates global platforms for industries by organising over 500 large-scale branded and transaction-oriented events across 14 specialist markets. We provide year-round online platforms for companies to showcase their products and generate valuable leads, supported by data and digital content that facilitates knowledge flow and transactions. As part of Informa, a FTSE 100 company ranked #3 in Glassdoor's Best Places to Work UK 2025, we offer a dynamic and inclusive work environment.

This role is based at our London Blackfriars office. We are seeking a commercially minded, data-driven Attendee Marketing Manager to lead visitor acquisition and audience growth for our Seatrade Maritime portfolio. You will develop and deliver integrated marketing campaigns that attract high-quality audiences, increase registration and attendance, and deliver measurable commercial results. Working closely with Commercial, Content, Product, PR, Digital Performance, and Marketing Operations teams, you will ensure campaigns are insight-led, customer-focused, and optimised for performance.

This is an exciting opportunity to shape the growth of some of the world’s leading maritime events and help transform marketing delivery across the portfolio.

Key Responsibilities
- Own attendee acquisition strategy across the Seatrade Maritime portfolio
- Develop integrated marketing plans aligned to commercial and event objectives
- Drive visitor registration, attendance, engagement, and retention
- Identify opportunities to grow new audience segments and markets
- Build customer journeys across the entire attendee lifecycle
- Plan and execute multi-channel campaigns including email marketing, organic and paid social, website optimisation, content marketing, partnerships, media, and paid digital channels
- Ensure campaigns are delivered on time and within budget
- Continually optimise campaigns using performance data
- Use customer insight and data to inform campaign strategy, develop audience segmentation and targeting strategies, analyse attendee behaviour and conversion performance
- Recommend improvements to increase ROI and customer experience
- Monitor campaign KPIs and report performance against objectives
- Track registration trends, conversion rates, acquisition costs, and channel effectiveness
- Produce regular performance reports with actionable recommendations
- Collaborate with Performance Marketing and Marketing Operations teams to improve campaign efficiency
- Partner with Commercial teams to align visitor and exhibitor strategies
- Work closely with colleagues across teams to develop compelling campaign messaging
- Collaborate with Digital, SEO, Automation, and Analytics specialists
- Build strong relationships with industry partners and associations to expand audience reach
- Test new marketing approaches and channels
- Champion best practice in attendee marketing
- Share learnings across the wider marketing team
- Contribute to continuous improvement of marketing processes, technology, and ways of working

Experience
- Minimum 5 years’ experience in B2B marketing, event marketing, or audience marketing
- Proven track record delivering integrated marketing campaigns
- Strong understanding of digital marketing channels and customer acquisition
- Experience using marketing automation and CRM platforms
- Excellent analytical skills with ability to translate data into actionable insights
- Strong project management and organisational skills
- Outstanding written and verbal communication skills
- Experience managing multiple campaigns simultaneously
- Collaborative, proactive, and commercially focused

About you
- Customer obsessed and commercially minded
- Curious and insight-driven
- Collaborative and agile
- Accountable and results focused
- Continuous learner

Qualifications
- Experience marketing exhibitions, conferences, or live events is desirable
- Experience marketing to maritime, logistics, supply chain, or industrial sectors is advantageous
- Knowledge of customer segmentation and lifecycle marketing
- Experience with Eloqua, IIRIS, Core, Google Analytics, and Power BI is a plus
- Experience working across international markets