Location
White City, London - Hybrid working available

Hours
Full Time

About the Role
We're looking for a Commercial Insights Manager to join ITV Insights, helping drive data-led decision making across ITV's Commercial business. In this role, you'll provide intelligent, creative and impactful consumer research and insights that support commercial revenue growth and decision making across ITV. This is an exciting opportunity for someone passionate about television, streaming and media to help shape the future of advertising and insight at ITV.

You'll work across a variety of projects including effectiveness studies, sponsorship research, campaign measurement, thought leadership and commercial reporting, while also helping evolve ITV's approach to digital measurement, automation and cross-platform insight.

The ITV Insights team is on a mission to Supercharge Streaming and Optimise Broadcast with data and insight at the centre of our digital transformation strategy. The business faces many challenges: What content should we commission? Which audiences are most commercially attractive? What should our marketing strategy be? How do we optimise our product to improve view through rates? How do we use VOD (Video on Demand) to offset declines to Linear TV? ITV Insights leads the business to its most successful future by putting insight with integrity, ingenuity and impact at the heart of every key decision.

Key responsibilities include producing and delivering insights, reporting and presentations underpinning key commercial outputs such as Monthly Debriefs and Killer Stats; supporting major effectiveness, sponsorship and thought leadership studies from commissioning through to delivery; representing Commercial Insights at client presentations, agency days, commercial roadshows, webinars and industry events; supporting strategic projects related to digital measurement and campaign effectiveness; ensuring ITV's representation in relevant industry initiatives; working closely with the Commercial Insights Data Analyst to optimise reporting and automation; analysing complex datasets including Barb and ITVX first-party server data; partnering with commercial teams in a consultancy capacity; communicating insight and research findings effectively across internal and external channels; and contributing to wider ITV Insights team initiatives to foster a culture of curiosity, collaboration and continuous improvement.

Experience
At least 3+ years' experience within insights, research, analytics or media-focused roles, ideally within television, streaming or media environments. Proven experience working with media research datasets and tools such as Barb, TechEdge, Telmar, Touchpoints and YouGov. Strong understanding of commercial research techniques and audience/effectiveness measurement approaches across qualitative, quantitative, traditional and digital methodologies. Experience contributing to projects that have delivered measurable business impact.

About you
Strong analytical and problem-solving skills with the ability to interpret complex data and translate it into clear commercial insight. Excellent written and verbal communication skills, confident presenting to both internal and external stakeholders. Strong organisational and workload management skills, able to manage multiple projects and meet tight deadlines. Proven ability to build strong collaborative relationships across teams and stakeholders. Passion for television, streaming media and the evolving media landscape. Proactive and innovative mindset with a strong interest in emerging research techniques, data methodologies and social media measurement tools. Ability to think creatively and imaginatively about audience, market and commercial challenges. Commercial awareness with a clear understanding of ITV's position within the wider television, streaming and media market. Flexible, self-motivated and adaptable approach, able to think on your feet in a fast-paced environment. Collaborative and personable style with a positive approach to teamwork and stakeholder engagement.

Qualifications
Relevant qualifications in research, analytics, media or related fields are desirable but not explicitly stated. The role focuses on experience, skills and passion for the media industry.