Location
Hybrid role based out of either our London or Oxford office.
Hours
Full Time - Flexible schedule with remote-friendly collaboration.
Salary
Negotiable
About the Role
Tripadvisor Group connects people to experiences worth sharing and aims to be the world’s most trusted source for travel and experiences. Bókun, a subsidiary of Tripadvisor, is a rapidly growing travel technology company offering cutting-edge solutions to the Tours and Experiences industry. Our tools enable Tour Operators, Travel agencies, and OTAs to streamline operations and expand their reach.
We are seeking a highly skilled, hands-on Principal Customer & Community Marketing Specialist to join our growth team. Reporting to the Senior Growth Marketing Manager, you will be the recognised expert and driver of our customer success, engagement, and referral strategies. You will execute day-to-day community programs while designing long-term, scalable frameworks.
This unique cross-brand initiative involves leading community building and engagement across our entire supplier community, working closely with specialists in Content Marketing, Partnerships, Product Marketing, and Growth Marketing.
Key Responsibilities:
- Build and execute the community strategy by developing, launching, and managing spaces where tour and attraction businesses can learn and network.
- Design and execute educational programs, webinars, newsletters, and social content for a global network of experience operators.
- Manage and execute community-building efforts, content, and engagement strategies for the supplier community.
- Collaborate with the PMM to enhance brand/product affinity and build scalable referral campaigns.
- Own customer communication channels, leading initiatives through platforms like Intercom and ActiveCampaign.
- Use data research to understand and address supplier reactivation and retention challenges.
- Develop and implement brand engagement strategies and content plans for community channels.
- Collaborate cross-functionally and mentor junior team members, acting as a role model within the team.
At Tripadvisor and Bókun, we offer competitive compensation packages, flexible work arrangements, generous benefits including donation matching, tuition assistance, lifestyle benefits, travel perks, health coverage, and a strong culture focused on collaboration, execution, and putting the traveler first.
Experience
- Minimum of 4 years in community/customer marketing or related fields.
- Proven track record of building and nurturing online communities.
- Strong practical experience managing campaigns through customer communication platforms such as Intercom and ActiveCampaign.
- Demonstrated ability to analyse trends and propose data-driven solutions to improve engagement.
- Comfortable speaking to large audiences both in-person and online.
About You
- Possess "AI native thinking" to innovate and optimise community interactions.
- Excellent project management and organisational skills with the ability to prioritise and adjust strategies based on feedback.
- Skilled at sharing complex insights with senior stakeholders.
- Enjoy mentoring junior colleagues and proactively improving processes.
- Passionate about travel, technology, and empowering tour and activity operators.
Qualifications
- No specific formal qualifications required; emphasis is on relevant experience, skills, and a proactive mindset.
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