Location
Hybrid role based in London office, requiring 2 days per week on-site.

Hours
Flexible schedule with a remote-friendly approach to collaboration, designed to suit your lifestyle and promote work-life balance.

Salary
Negotiable, with competitive compensation packages including base salary and annual bonuses.

About the Role
The International Growth – CRM, Loyalty & Incentives Manager at Tripadvisor leads the localization of reward and CRM structures, incentive testing, lifecycle localization, and regional customer retention strategies. This role defines what "loyalty" means across different cultures by developing tailored value propositions, offers, and incentives—from points to experiential rewards—to drive long-term customer lifetime value (LTV). You will own how these incentives are communicated, ensuring CRM messaging and lifecycle journeys resonate locally across diverse international markets.

Key responsibilities include designing and testing regional-specific incentive structures such as cashback, points, or gamification based on local consumer behavior; adapting global CRM strategies for regional nuances across email, push, and SMS campaigns; identifying untapped growth opportunities through data analysis and market research; performing quarterly competitive benchmarking to stay ahead of local trends; deploying AI-driven predictive retention models to target "at-risk" segments with preemptive offers; and utilizing GenAI tools for scalable localized content creation and sentiment analysis.

What We Offer
Competitive compensation routinely benchmarked against industry data, flexible work arrangements, donation matching, tuition assistance, lifestyle benefits, travel perks, employee assistance programs, health benefits, and a generous referral scheme. Tripadvisor fosters a culture of trust, accountability, and work-life balance, supporting your growth and well-being.

Our Cultural Pillars
Traveler first: Creating value for travelers and partners through insights and behaviors.
Execution is our edge: Acting fast, experimenting, learning, and iterating with agility and data-driven prioritization.
We succeed together: Collaborating with empathy, humility, and diversity to achieve shared goals and celebrate collective achievements.

Experience
Proven experience managing CRM and/or incentives in at least two distinct global regions such as EMEA, APAC, or LATAM.

About you
Deep understanding of behavioral economics and incentive psychology across cultures. Strong analytical skills with the ability to interpret test results and develop new hypotheses. Proficiency in using AI tools for insight generation, prototyping, and accelerating output. Cross-cultural literacy and the ability to adapt strategies to diverse markets.

Qualifications
Not explicitly stated; however, demonstrated expertise in CRM, loyalty programs, incentive design, data analysis, and AI-driven marketing is essential.