Location
Hybrid/Remote in the UK, with flexibility to work on-site as needed.

Hours
Full Time

Salary
Negotiable

About the Role
As a Senior CRM Marketing Specialist at Tripadvisor, you will design, build, and optimize sophisticated lifecycle marketing programs across multiple channels. You will serve as a Braze subject matter expert, owning the end-to-end execution of CRM campaigns—from audience segmentation and journey architecture to personalization, experimentation, and technical troubleshooting. This role requires deep technical expertise in Braze Canvases, Content Cards, advanced Liquid personalization logic, and the ability to independently solve complex technical challenges. You will also drive experimentation and continuous optimization to improve customer engagement and business outcomes. Collaboration is key, as you will partner closely with Product Marketing, Product, Analytics, Engineering, Creative, Sales, and Customer Success teams to translate business goals into effective CRM strategies and act as a trusted strategic partner across the organization.

What You’ll Do
Own lifecycle strategy and automation architecture
Design and build scalable, multi-touch customer journeys that drive meaningful business outcomes
Architect and optimize lifecycle programs across Email, Content Cards, and in-product experiences
Modernize existing journeys through structured experimentation and continuous optimization
Build and execute CRM programs in Braze
Serve as a Braze subject matter expert
Build and manage Campaigns, Canvases, and Content Cards
Create advanced personalization using Liquid
Configure dynamic content, audience segmentation, and behavioral triggers
Troubleshoot and solve technical problems
Investigate and resolve issues related to audience qualification, journey logic, personalization, data discrepancies, and campaign performance
Partner with Analytics, MarTech, and Engineering teams to diagnose integration and data flow issues
Proactively identify risks and implement scalable solutions
Drive experimentation and performance optimization
Design A/B tests with clear hypotheses and measurable success criteria
Analyze performance data to improve audience targeting, customer journeys, and content effectiveness
Share insights and recommendations with stakeholders
Partner across the business
Collaborate closely with Product Marketing, Product, Analytics, Engineering, Creative, Sales, and Customer Success teams
Translate business goals into effective CRM strategies
Act as a trusted CRM expert and strategic partner across the organization

About Tripadvisor
The Tripadvisor Group connects people to experiences worth sharing and aims to be the world’s most trusted source for travel and experiences. Leveraging its brands, technology, and capabilities, Tripadvisor connects a global audience with partners through rich content, travel guidance, and two-sided marketplaces for experiences, accommodations, restaurants, and other travel categories. Subsidiaries include Tripadvisor, Viator, and TheFork.

What We Offer
Competitive compensation packages including base salary and annual bonuses
Flexible “work your way” approach with remote-friendly collaboration
Flexible schedule promoting work-life balance
Donation matching for qualifying charitable contributions
Tuition assistance for qualified programs
Lifestyle benefit to spend on travel, wellness, or personal interests
Travel perks including discounts
Employee assistance program for life’s challenges
Health benefits with competitive premiums
Generous referral scheme rewarding successful candidate referrals

Our Cultural Pillars
Traveler first: We create value for travelers and enable partners to unlock this value
Execution is our edge: We act fast, experiment, learn, and improve with agility and data-driven decisions
We succeed together: We collaborate with empathy, humility, and diversity to achieve shared goals and celebrate collective achievements

Experience
5+ years of CRM, lifecycle marketing, or marketing automation experience, preferably in a B2B environment
3+ years of hands-on Braze experience with deep expertise building and managing Braze Canvases
Advanced proficiency with Liquid personalization
Experience designing complex lifecycle automation programs
Strong technical troubleshooting and problem-solving skills
Strong analytical and experimentation skills
Excellent project management and communication skills
Ability to work independently in a fast-paced, highly cross-functional environment

About you
Highly technical CRM marketer comfortable with complex journey architecture and personalization
Proactive problem solver with strong collaboration skills
Experienced in designing and optimizing multi-channel lifecycle marketing programs
Adaptable and able to work effectively across global teams and diverse stakeholders

Qualifications
Preferred experience with SMS and/or WhatsApp programs
Working knowledge of SQL
Experience working with APIs, customer data platforms (CDPs), or data warehouses
Experience supporting global and multilingual campaigns
Familiarity with AI tools and applying AI to CRM workflows
Demonstrated ability to use AI tools to improve efficiency, quality, and decision-making
Proven ability to operate effectively with a global-first mindset