Location
Hybrid/Remote in the UK, with flexibility to work on-site as required by your team.

Hours
Full-Time

Salary
Negotiable

About the Role
As a Senior CRM Marketing Specialist at Tripadvisor, you will design, build, and optimize sophisticated lifecycle marketing programs across multiple channels. You will serve as a Braze subject matter expert, owning the end-to-end execution of CRM campaigns—from audience segmentation and journey architecture to personalization, experimentation, and technical troubleshooting. Your role includes architecting complex Braze Canvases, building Content Card experiences, writing advanced Liquid personalization logic, and independently solving technical challenges. Experience with SMS and WhatsApp is a plus as we expand our omnichannel capabilities. You will collaborate closely with Product Marketing, Product, Analytics, Engineering, Creative, Sales, and Customer Success teams to translate business goals into effective CRM strategies and act as a trusted strategic partner across the organization.

Experience
- 5+ years of CRM, lifecycle marketing, or marketing automation experience, preferably in a B2B environment.
- 3+ years of hands-on Braze experience with deep expertise building and managing Braze Canvases.
- Experience designing complex lifecycle automation programs.
- Strong technical troubleshooting and problem-solving skills.
- Strong analytical and experimentation skills.
- Excellent project management and communication skills.
- Ability to work independently in a fast-paced, highly cross-functional environment.

About you
- Comfortable architecting and optimizing multi-touch customer journeys.
- Proactive in identifying risks and implementing scalable solutions.
- Collaborative mindset with the ability to partner across diverse teams.
- Demonstrated ability to use AI tools to improve efficiency, quality, and decision-making.
- Proven ability to operate effectively with a global-first mindset.

Qualifications
- Advanced proficiency with Liquid personalization.
- Preferred experience with SMS and/or WhatsApp programs.
- Working knowledge of SQL.
- Experience working with APIs, customer data platforms (CDPs), or data warehouses.
- Experience supporting global and multilingual campaigns.
- Familiarity with AI tools and applying AI to CRM workflows.