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London

Product Marketing Manager

Tripadvisor
Office & Professional
Office & Professional
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Description

Location
Hybrid role based in London, UK. Travel to company offices expected 1-2 days per week.

Hours
Full time, flexible schedule with remote-friendly approach.

Salary
Negotiable

About the Role
The Product Marketing Manager at Viator, part of the Tripadvisor Group, owns key aspects of commercial strategy, go-to-market, and narrative for how Viator grows value across its supply organisation. This role shapes strategy alongside Commercial and Product teams, turning strategy into positioning and enablement that suppliers understand, trust, and act on. Sitting at the intersection of commercial strategy, product, and supplier-facing marketing, it ensures Viator's most important supply-side initiatives are well-founded and effectively delivered to operators. The role requires senior commercial marketing capability to build strategy grounded in original research and carry it through to execution that resonates with operators. Key responsibilities include strategy development, independent research and insight, influencing product roadmap, commercial GTM ownership, supplier growth strategy, lifecycle and CRM strategy, initiative launch and rollout, and competitive and market intelligence.

Requirements

Experience
8+ years in product marketing, with experience owning commercial or go-to-market strategy. Proven ability to influence product roadmap as a peer to product teams, backed by evidence. Strong understanding of two-sided marketplace dynamics. Comfortable working directly with data science, analytics, and core metrics. Skilled in crafting sharp GTM and positioning strategies that translate ambiguous strategy into actionable messaging. Experience across multiple stages of a supplier/partner lifecycle. Excellent written and verbal communication skills.

About you
Strategic thinker with strong commercial acumen and research skills. Collaborative and able to work effectively with cross-functional teams. Data-driven and comfortable making decisions based on evidence. Adaptable and able to lead end-to-end rollout of initiatives with attention to localisation and operator needs. Passionate about travel and experiences, with a customer-first mindset.

Qualifications
No specific qualifications required beyond relevant experience and skills. A positive attitude and ability to work independently and as part of a team are essential.

Expiry date: 04/11/2026
Product Marketing Manager
Company:
Tripadvisor
Job Type:
Full-time
Location:
London